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Module 4: Content Creation and Marketing Strategies

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Your Turn

Develop a content calendar and plan your social media posts in advance. This will help you stay consistent in your content creation and ensure that you have a steady stream of engaging posts to share with your audience. Consider the types of content you want to showcase, such as behind-the-scenes shots, client testimonials, sneak peeks of weddings, or educational tips for brides. Map out a schedule, including captions and relevant hashtags, to streamline your content creation process and maintain an active online presence.

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Action Items

Develop your own 30 day content calendar using the template below and plan your social media posts in advance. This will help you stay consistent in your content creation and ensure that you have a steady stream of engaging posts to share with your audience. Consider the types of content you want to showcase, such as behind-the-scenes shots, client testimonials, sneak peeks of weddings, or educational tips for brides. Map out a schedule, including captions and relevant hashtags, to streamline your content creation process and maintain an active online presence.
Use the example pre-set in day 1 to guide you. You can put all of the information you need in each calendar day.

30 Day Content Calendar

October 2024

Month
Today
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Content Calendar Template:

Day 1: Introduction post - Introduce yourself and your business to your audience.
Day 2: Behind-the-scenes - Share a behind-the-scenes photo of you preparing for a shoot.
Day 3: Client testimonial - Feature a testimonial from a satisfied client along with a photo from their wedding.
Day 4: Wedding detail inspiration - Share a stunning photo of wedding details like flowers or decorations.
Day 5: Tips for brides - Offer helpful tips or advice for brides-to-be on choosing a wedding photographer.
Day 6: Throwback post - Share a favorite photo from a previous wedding and reminisce about the moment.
Day 7: Vendor collaboration - Highlight a collaboration with a wedding vendor and showcase their work.
Day 8: Featured venue - Showcase a beautiful wedding venue you've worked at and describe its unique features.
Day 9: Engagement session sneak peek - Share a teaser photo from an engagement session.
Day 10: Photography equipment spotlight - Highlight a piece of photography equipment you rely on and explain its importance.
Day 11: Wedding inspiration - Share an inspirational photo from a wedding that showcases your signature style.
Day 12: Q&A session - Encourage followers to ask questions about wedding photography and answer them in a dedicated post.
Day 13: Highlight your editing process - Share a before-and-after photo to demonstrate the impact of your editing skills.
Day 14: Share a personal story - Open up about a memorable moment or experience you've had as a wedding photographer.
Day 15: Showcase a destination wedding - Feature a photo from a destination wedding you've captured.
Day 16: Photography tips - Provide tips on posing couples for stunning wedding portraits.
Day 17: Wedding cake inspiration - Share a mouth-watering photo of a wedding cake along with a fun fact.
Day 18: Feature a real wedding - Highlight a recent wedding you've photographed, showcasing different moments throughout the day.
Day 19: Favorite wedding venue - Share another favorite wedding venue and explain why it stands out to you.
Day 20: Bridal party inspiration - Feature a group photo of a bridal party, highlighting their style and camaraderie.
Day 21: Sneak peek of an upcoming wedding - Tease an upcoming wedding shoot with a photo of the venue or details.
Day 22: Showcase a photography technique - Explain a specific technique you use to capture stunning wedding photos.
Day 23: Wedding day timeline tips - Share tips on creating an efficient and smooth wedding day timeline.
Day 24: Share a funny moment - Describe a funny or unexpected moment you've encountered while photographing a wedding.
Day 25: Anniversary celebration - Celebrate the anniversary of a past wedding by sharing a special photo.
Day 26: Favorite wedding dress inspiration - Feature a stunning photo of a bride in her wedding dress.
Day 27: Vendor spotlight - Highlight another collaboration with a talented wedding vendor.
Day 28: Share a wedding planning resource - Recommend a helpful website, blog, or book for brides-to-be.
Day 29: Engagement session inspiration - Share a collection of your favorite engagement session photos.
Day 30: Gratitude post - Thank your followers for their support and express your excitement for future weddings.
Feel free to customize this content calendar template based on your preferences and the specific content you want to showcase.
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