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Module 7: Discerning Marketing Tactics

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Making Informed Marketing Decisions


Focus on these tactics which have been proven to work:
Word of Mouth/Referrals: Exceeding expectations in your work and providing excellent customer service can lead to referrals from past clients, which is one of the most effective forms of marketing.
Content Distribution: Share your wedding photos and content in as many places as possible, including vendors, venues, social media, and the internet. Consider creating email templates for sharing your photos with other vendors.
SEO & Blogging: Regularly updating your blog with SEO-friendly content can improve your website's visibility on search engines, leading to more potential clients discovering your work.
Online Features on Wedding Blogs with Authority Ranking: Getting your work featured on respected wedding blogs can enhance your brand's credibility and improve your SEO.
Pinterest: As a visual platform, Pinterest can be a powerful tool for showcasing your work and reaching potential clients who are actively planning their weddings.

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