The board's function is to do four things:
Approve meaningful shifts in strategy. Provide resources, networks, and feedback around three to four asks per board meeting from the company. (ie: Key hires (recruiting), financing options, strategic advice, coaching). Fire and/or hire the CEO.
If the company wants to buy a fleet of new trucks, that’s a big expense. In an instance like that, the board would need to approve the purchase. But any expense under 5 percent of revenue is left to the discretion of the CEO.
These board meetings are one of the biggest contributions that Snowball makes to a business’ success. These hour-long calls allow us to offer guidance and support. Initially, they occur every other month and then once a quarter.
While the ultimate goal is to take these businesses to a place where they can grow without us, we want to ensure that we’re offering insight, feedback, and assistance as much as possible.