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User Churn (As of July 2021)
The tabs included in this document include January-June 2021 churn data. The churn data is segmented into 8 main categories A description of all the categories can be found below. The following categories include: This category shows the new accounts PhoneBurner lost, from January to June, based on whether they were a team or solo account and whether they were a premium, standard, or professional account. This category breaks down the accounts PhoneBurner was losing based on account size in January compared to June of 2021. This category breaks up account churn rates by industry from January to June. This category breaks down churn rate by how many times the user logs in during the first 30 days. This section shows data detailing onboarding’s relationship to churn rate. This category breaks down churn rate of customer that use SMS and vPhone. This section dives into whether accounts that have discounts have better churn rates. This section displays how PhoneBurner’s churn has specifically changed over the last couple months. Since my last report in January the following things have been discovered: 1) Customers with discounts have a much lower churn rate 2) Customers that have vPhone or SMS enabled have no real effect on churn rate Updated list of churn factors that make a good/bad churn customer:
1. Onboard Status
Bad Churn CustomersNot Onboarded
Good Retention CustomersOnboarded
2. Account has discount
Good Retention CustomersYes
3. Account Size
Bad Churn CustomersSolos and tiny teams
Good Retention CustomersSmall, medium, and large teams (Prefer Larger)
Bad Churn CustomersAutomotive, insurance, marketing, and political industry
Good Retention CustomersMortgage, solar, and human resources Industry (Mortgage is preferable)
5. Login Count (First 30 Days)
Bad Churn Customers
Around 22 or less times in the first 30 days
Good Retention CustomersAbout 25 or more times within the first 30 days
6. Current Billing item
Good Retention CustomersPremium and Professional (Does not really matter)
This section holds all of the tables used to gather the information above.
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