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What types of new customers are unsubscribing?
Churn Based on SMS and vPhone
Does SMS or vPhone have an effect on Churn?
Based on Data from the month of June: NO
SMS Account Churn v. Average Account Churn
Total Accounts with SMS that Stayed v. Left
Total Accounts with vPhone activated That Stayed v. Left
The data shows that customers that have vPhone or SMS activated on their accounts have similar churn rates to the average monthly churn rate. Thus, there is no evidence to prove that customers with vPhone or SMS activated have a greater or lower churn rate than the average customers.
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