Churn Based on SMS and vPhone

Does SMS or vPhone have an effect on Churn?

Based on Data from the month of June: NO

SMS Account Churn v. Average Account Churn

SMS Account Churn v. Average Account Churn

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Total Accounts with SMS that Stayed v. Left

Total Accounts with SMS that Stayed v. Left

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Total Accounts with vPhone activated That Stayed v. Left

Total Accounts with vPhone activated That Stayed v. Left

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The data shows that customers that have vPhone or SMS activated on their accounts have similar churn rates to the average monthly churn rate. Thus, there is no evidence to prove that customers with vPhone or SMS activated have a greater or lower churn rate than the average customers.

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