Woolx Scripts

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Yoga - New Script

Brief Overview

Completion Date:

Raw Assets:

Aspect Ratios: 9:16, 4:5 & 16:9

Content Folder:

https://app.air.inc/a/bgmtGcKXY/b/dfde596b-af8d-4961-b495-6f6dfbaf6af9⁠

Formula

Script / Talking Points

Actor Shotlist

Content Folder

Editing Visual Notes

Hook

Hook #1:

Voice Over:

Stop doing Yoga in cotton!

Hook #2:

Voice Over:

Elevate your yoga with merino wool!

Hook #1

Someone doing yoga in cotton looking uncomfortable, sweaty and falling (use water spray bottle for hair in face sweat)

Someone doing yoga effortless wearing woolx with a smile on her face

Hook #2

Peaceful shot of someone doing yoga feeling zen

A - Hooks

Hook #1:

Split screen

Screen of girl wearing cotton falling turns black & white as she falls

Intention / Problem

To Camera:

No one wants to feel sticky, smelly, and uncomfortable while finding their zen.

Voiceover:

This is what it feels like wearing a cotton tee

And this is how merino handles your sweat, even on the hottest days

Talking to camera

Upclose shot of someone sweaty outside in heat doing yoga, shirt sticking to body

Zoom out and person right next to her is dry, smiling, upclose shirt is not sticking to sweat

B - Cotton Sweaty vs Merino

Benefits

Voiceover:

Woolx repels water, staying lightweight and dry.

It’s also 4x more stretchier than cotton

Woolx tees hug the body and stretch with you whether you’re doing warrior pose or downward dog

Water droplet clip of water being repelled (existing cotton vs wool broll)

Showing cotton stiff, not stretchy

Stretching woolx in multiple different ways

Someone doing warrior pose & downward dog looking zen and happy, showing body move and Woolx looking nice

C - Woolx Benefits

Direct Sell & Reviews

To Camera:

So stop settling for less with stinky stiff cotton tees, merino is the ultimate choice for yoga

Voiceover:

And if you don’t believe us, check out our thousands of 5 star reviews

Talking to camera in mid yoga pose

Wide shot of many people doing yoga (background for review edit)

D - Direct Sell & Reviews

Reviews overlay with people doing yoga in background

Reviews need to be yoga reviews (around 3)

CTA

To Camera:

So what are you waiting for??

Click or Tap shop now to discover our Yoga Collection with merino short sleeve tees, tank tops, leggings, biker shorts and more...

Talking to camera

E - CTA / Outro Card

Talking to camera “So what are you waiting for”

Transition showing Yoga collection page products

Outro card

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