Fall 10 Essential Items

Notes
Season Timing
What to wear but why, problem solution examples
Shoot broll
Fall Capsule Wardrobe With Merino
We have over 200 styles this fall of merino

Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hooks
Hook #1:
Merino is absolutely the best to wear during fall, it’s so warm, soft, cozy...

Hook #2:
Here are 10 merino items you wish you had for fall this year

Hook #3
Here are 10 must haves for fall this year

Talking to camera
Well-lit room with good background
Broll of closet full of fall pieces or pieces laid out on bed
2
Problem / Solution
You might be thinking, Merino is hard to style, and there aren’t many styles that fit what I like And that’s probably true for most of the merino brands out there but at Woolx we have hundreds of pieces made to dress up, dress down in tons of beautiful colors, sizes and styles We actually just dropped a ton of new pieces just for fall which we’ll be going over today
Talking to camera
screen recording of bland basic merino clothing / backpacking not stylish merino
Video pan broll of many woolx prices laid out - studio content
Showcasing wearing a few fall items
Alexa talking to camera
screen recording of bland basic merino clothing / backpacking not stylish merino
Video pan broll of many woolx prices laid out - studio content

3
Stella Leggings
If you want the perfect fall capsule wardrobe, here it is

First you need great base layers, not only to stay warm & comfortable but as the foundation of your outfit, the pieces that hold it all together

For leggings we’re going to start with a Woolx classic and a customer favorite, our infamous Stella Leggings -
they have over 2,000 five star reviews on these alone
(Talking points)
Warm
Not see through
Perfect to dress up / down (examples)
If you want the pockets you can get Mckenna
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
baselayers video pan / studio content
4
Ellie Pant
Next for bottoms is the Ellie Pant
(Talking points)
Beautiful
Extremely high quality
Great for dressing it up while staying warm, going out, work
In petite, regular, or Tall

Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
5
Marilyn
The 3rd bottom is our recently added Marilyn
(Talking points)
/don’t know this product/
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
6
Hannah
For tops we’re going to start off with another Woolx Classic, this is the Hannah Longsleeve
Perfect amount of baselayer, not clingy, not baggy but just right
(Talking points)
Extremely soft
Still breathable
Great for layering
Stays fresh unlike most baselayers
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
7
Peyton
Next is the Peyton, this might be the only turtle-neck that you won’t feel suffocated in, it’s extremely breathable, soft and cozy
(Talking points)
To get this kind of warmth you’d need a coat, the peyton is warm yet still light and breathable
Styles really well under a coat
Perfect for a classy fit
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
8
Sawyer & Sutton
For Coats I have 2 great high-quality merino options
The Sawyer & The Sutton
(Talking points)
These are two of our customer favorite jackets for Fall, not only are they beautiful, they are extremely cozy and warm
No longer need to carry a big jacket or wear a ton of layer, these shackets are all you need
Differences between the two
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
9
Rissa Dress
Rissa Dress - new Woolx item
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
10
Joey Sock
Joey Sock
Perfect height for wearing over leggings
Will keep your feet extremely warm without getting sweaty
Breathable and moisture-wicking
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
11
Hayden Bra
Hayden Bra - new Woolx item
Talking to camera
baselayers video pan / studio content
Holding up the pieces talking
Showcasing the pieces wearing them
12
Outro CTA
That’s it! If you want to stay comfy and stylish all fall long then go ahead check out our fall collections page Our newly dropped fall items will be selling out quick!
Talking To Camera
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