Woolx Scripts

Explore

Leggings Studio

STUDIO SHOTS:

Pointing up in air next to you leaving space so we can use it for a google search hook

Looking surprised wearing leggings or any Woolx piece for a hook

Fast panning left to right / in and out on model wearing leggings

Panning up slowly on legs showing quality

Slow pan across leggings laid out folded in all different colors

Showing stretch, pulling on it stretching it

Model being active, jumping, stretching, squating, running in place

Multiple models together laughing wearing different leggings / colors

Ad 1 Video Mashup / No Talking:

Make an ad just like this Underoutfit ad example:

https://app.foreplay.co/share/ads/zBZ9eqVGH6fJ03p9xuB2?user=Zach%20Duncan⁠

Ad 2 Studio Reviews:

Overlay reviews on top of all the high-quality panning shots:

Review #1

“6th pair Stella Leggings. These are my go to leggings for morning walk with our pup, perfect for work out or running errands or just relaxing.So comfortable and durable. Thank you Woolx!” -Elizabeth

Review #2

“The absolute BEST leggings ever. The fabric is beautiful and they’re beyond comfortable. My second pair. Just ordered another item.” - Kimberly

Review #3

“Cozy warm and perfect fit. I recently bought a pair of these leggings for my granddaughter who was taking off for Germany, and they were so cute I also got a pair for myself. Now I live in them! Unlike Icebreaker leggings, the fit is impeccable - the waistband is high enough that they don't ride up and the legs are long enough that they stay at my ankles. And they are thick enough that they are totally opaque and did I say warm? Love them!” - Jeanne

Ad 3 UGC / Studio Mashup:

Formula

Script / Talking Points

Actor Shotlist

Content Folder

Editing Visual Notes

Hook

Hook 1:

If you’re searching for this, you need to try this

Hook 2:

This is why I choose Merino every morning

Pointing up in the air to a google search bar (we’ll edit in) that says ‘best leggings for fall’

Pulling out dresser drawers that have 2 pairs of leggings in them, one with a sticky note that says Cotton :( and one that says Merino :)

A - Hook

Hook 1:

Search bar pops up and sys ‘best leggings for fall’

Hook 2:

Opening drawers with 2 different leggings (no edits)

Product Sowcase

N/A

Mix of all these studio shots:

Fast panning left to right / in and out on model wearing leggings

Panning up slowly on legs showing quality

Slow pan across leggings laid out folded in all different colors

B - Product Sowcase

Fast cuts of studio shots & music, multiple shots cut up in split screens

Before & After

Talking to camera:

The Woolx merino [legging name] is not your typical legging

VO:

There’s a major quality difference from the my old cotton leggings and my Woolx

VO:

For one they aren’t see through no matter how much you stretch

The cotton gets stiff and loses it’s shape just after a couple months of washing

Woolx is so much softer and comfortable it’s not even close

Talking to camera

Showing old cotton legging

Showing off new Woolx leggings in mirror

Studio shot showing stretch

Studio shots panning showing quality

Showing gross wrinkly cotton leggings

Walking around in leggings outside, doing activities

C - Before & After

Lifestyle Solutions

Talking to camera:

But do know what I like about these the most?

Unlike my cotton leggings, they keep me WARM on those cold frigid nights

VO:

they aren’t too hot during the day and keep me just right in the evenings

Talking to camera

Shot of you shivering at night wearing cotton leggings

Shot wearing Woolx leggings feeling warm and cozy at night

Hanging out with family in the evening, doing an evening activity in leggings

D - Lifestyle Solutions

Split screen wearing cotton shivering & Woolx leggings warm

Social Proof / Guarantee

Talking to camera:

With thousands of reviews on their website of Women sharing similiiar experiences like mine

VO:

and they offer free returns and exchanges within 60 days if you’re not absolutely in love with it!

Talking to camera

E - Social Proof / Guarantee

Screenshare 2 clips

Scrolling through legging reviews

Scrolling and clicking on guarantee page

CTA

Talking to Camera:

But I know you’re going to be in love with it... just look at these!

Shop Woolx today and grab a pair of [leggings name] before they sell out, they do sell out quick this time of year!

Talking to camera

F - CTA / Outro Card

There are no rows in this table

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.