Thigh Society Shorts Video


Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
Hook 1:
It’s dress season and these merino undershorts are a life saver

Hook 2:
These shorts made me go from this — to this

Talking to camera on all hooks

Hook 1:
Putting them on under dress ()

Hook 2:
Upclose of walking and showing thigh rubbing
2
Problem / Solution
I love wearing dresses during the fall season but hate the chafing that comes with it These undershorts by Woolx merino are super comfy, stretchy and completely eliminate the thigh rubbing.
Unboxing it
Putting on a dress over undershorts
Showing how stretchy, soft and high quality the material is

3
Product Benefits
They’re my favorite thing to wear under dresses, skirts, workout shorts They’re lightweight, breathable, odor-resistant and they never roll up or dig in anywhere I can’t believe I was wearing anything else besides these merino undershorts from Woolx I’ll be wearing these under every single outfit this fall

Wearing it under multiple outfits
Upclose wearing shorts showing it not roll up or dig in
Smiling holding up shorts to camera
There are no rows in this table



Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
Hook 1:
The lightest and most cozy shorts to ever exist just dropped

Hook 2:
The shorts that eliminate thigh rubbing pain (maybe another word besides pain)

Hook 3: These shorts made me go from this — to this
Talking to camera on all hooks

Hook 1:
Throwing shorts on the bed

Hook 2:
Upclose of walking and showing thigh rubbing

Hook 3:
Before / After, one shot showing shape before shorts, one shot showing body more shaped like an hourglass figure after
2
Problem / Solution
These [short name] by Woolx completely eliminated that annoying thigh rubbing While keeping everything snatched and secure under any outfit You can also say goodbye to underwear lines, these babies ensure a smooth natural fit for outerwear
Thigh rubbing
Putting clothes on top and shorts helping with shape
Showcasing shorts on from multiple different angles
Showing before and after of body wearing shorts
Wearing shorts outside walking, hiking, doing yoga, any activity
Cut out first eliminate thigh rubbing line for Hook 2
Use different visual than before / after when using hook 3
3
Product Benefits
Being made from merino, they don’t just have great shape, they’re very breathable and keep me cool on those hotter days I can’t believe I was wearing anything else besides these [short name] from Woolx

Showing stretch, upclose fabric shots
More outside activities wearing shorts
Throwing old shorts in the trash
4
CTA
Talking to camera:
Go ahead and grab some for yourselves before they sell out!
There are no rows in this table


Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
Hook 1:
The lightest and most cozy shorts to ever exist just dropped

Hook 2:
The shorts that eliminate thigh rubbing pain (maybe another word besides pain)

Hook 3: These shorts made me go from this — to this
Talking to camera on all hooks

Hook 1:
Throwing shorts on the bed

Hook 2:
Upclose of walking and showing thigh rubbing

Hook 3:
Before / After, one shot showing shape before shorts, one shot showing body more shaped like an hourglass figure after
2
Problem / Solution
These [short name] by Woolx completely eliminated that annoying thigh rubbing While keeping everything snatched and secure under any outfit You can also say goodbye to underwear lines, these babies ensure a smooth natural fit for outerwear
Thigh rubbing
Putting clothes on top and shorts helping with shape
Showcasing shorts on from multiple different angles
Showing before and after of body wearing shorts
Wearing shorts outside walking, hiking, doing yoga, any activity
Cut out first eliminate thigh rubbing line for Hook 2
Use different visual than before / after when using hook 3
3
Product Benefits
Being made from merino, they don’t just have great shape, they’re very breathable and keep me cool on those hotter days I can’t believe I was wearing anything else besides these [short name] from Woolx

Showing stretch, upclose fabric shots
More outside activities wearing shorts
Throwing old shorts in the trash
4
CTA
Talking to camera:
Go ahead and grab some for yourselves before they sell out!
There are no rows in this table



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