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New Bra
Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
This merino bra by Woolx
4 Different creators say
2
Product Introduction
Talking to camera:
Is the number one bra for your adventures
VO:
It’s super cozy, lightweight, there’s no wires or straps digging in...
Back to first creator talking to camera in room showcasing the bra
3
Pain / Solution Discovery
Talking to camera:
Finding a bra that is comfortable is easy...
VO:
but finding one that is comfortable when you’re hiking, traveling, working out, or anything that requires movement... that’s are hard to find
That’s why Woolx created the [bra name]
Since it’s made with merino, not only is it incredibly soft, it’s breathable, wicks away moisture -reducing odor from sweat - and it’s incredibly lightweight - perfect for travel
It’s so comfortable you’ll forget your wearing it
4
Social Proof / Credibility
Talking to camera:
Which is why hundreds of women who love the outdoors are leaving reviews saying things like
“perfect for breathable comfort this summer!”
“I can wear it several days in a row and it doesn't stink!”
“I have worn it everyday since receiving it!”
We’ll edit reviews in
5
CTA
Talking to camera:
So if you’re active like me it’s time to switch to this merino bra by Woolx
Join the Woolx newsletter to get 10% off your first order + more deals on the best merino apparel you’ll ever wear.
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Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
There’s 3 things I would love in a bra
A - Hooks
2
Reason #1
VO:
B - Studio Comfy
Transition to studio shots
3
Reason #2
C - Hiking / Sweaty
Split screen hiking outside & sweaty bra at home in hamper
4
Reason #3
D - Supportive Qualities
multiple quick cuts
5
Solution Discovery
Talking to camera:
Well I have to tell you the search is over!
This merino [bra name] by Woolx is the best bra I’ve worn in my entire life!
I will absolutely be buying more in multiple colors!
E - Solution Discovery
6
CTA / Outro Card
F - CTA / Outro Card
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Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
Over the years I’ve bought countless sports bras for hiking and the outdoors
2
VO:
No matter how much I spent they would still stink like sweat after a few hours of hiking in the sun
I got tired of feeling uncomfortable and having to pack multiple bras on my adventures
3
VO:
Then one day I found the Woolx [bra name] online and tried it out
Talking to camera:
Let me tell you, this bra is so soft and comfortable I couldn’t believe it
4
VO:
I’m so glad to finally not be annoyed of my bra all day
I wore it out in the sun on a full 6 hour day hike
Even tho I sweat a ton, it dried quickly and was able to wear it into the evening hours relaxing when I got home without the damp feeling
There was no odor whatsoever
Talking to camera:
I’m so glad I found this [bra name] by Woolx after all these years!
I will absolutely be buying more in multiple colors!
5
Show Woolx bra page
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