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Video Ads - Wool vs Cotton
Brief Overview
Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Hook #1:
To Camera: Tired of feeling drenched in sweat all summer?
Hook #2:
To Camera: Tired of sweat-soaked, smelly cotton tees?
Hook #3:
Voiceover: Your cotton tee absorbs sweat and stinks. Woolx repels moisture and odors.
Hook #1
Hook #2
Hook #3
A - Hooks
Hook #1
Hook #2
Hook #3:
2
Intention / Problem
Voiceover:
No one wants to feel sticky, wet and covered in sweat on these hot summer days
This is your cotton tee… and THIS is how it handles water.
You are practically wearing a sweat blanket
B - Cotton Tee Soaked
3
Solution Discovery
To Camera: Now THIS is Woolx. See how the cotton tee absorbs all the water.
While the Woolx tee repels water, staying lightweight and dry.
Voiceover:
Cotton gets drenched and stays wet for hours.
While Woolx absorbs up to 30% of its weight in water without feeling wet and it dries quickly
C - Woolx Discovery
4
Real-Life Pay-Off
Voiceover:
Next time you’re hiking, playing with your kids outside or just enjoying a nice day out under the sun, wear Woolx and stop worrying about your clothing weighing you down.
The best part is Woolx also dries up to 10x (alt: or way faster) faster than cotton and you can also wear it multiple days without washing
Voiceover:
Woolx is made from ethically sourced Merino Wool, all of our pieces handle water like a pro, it keeps you cool on the hottest days AND takes up WAY less space than your other clothes
D - Real-Life Pay-Off
5
CTA
To Camera:
Stop settling for less… Stay dry, comfortable, and ready for anything. Order your Woolx tee today and beat the summer heat. Don't miss out!
E - CTA / Outro Card
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