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Undershorts Brief

No Voice-Over Edit

Inspo:
https://www.facebook.com/share/v/3bRqekQjoGpdgB9M/?mibextid=YpDZO8
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Video Copy
Actor Shotlist
Content Folder
1
Hook 1:
JUST DROPPED: Merino Undershorts 😍

Hook 2:
These shorts made me go from this — to this
Hook 1:
Upclose 360 shot wearing shorts

Hook 2:
Side by side
One shot showing stomach without shorts
ONe short pulling up shorts focusing on compression
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2
Meet the Marley Undershorts
Stomach Compression
Anti-Chafing
Sweat-Wicking

Made with ultra-soft merino
Putting it on and showing stomach compression
Upclose 360 shot wearing the undershorts on their own
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3
Feel snatched and free of thigh-rubbing under all your favorite dresses and pants
Walking outside showing undershorts under dress
Putting dress on over it
Pulling up pants over it
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4
Shop the Marley Merino Undershorts Today
Logo & CTA over broll video
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Go-To Undershorts

Inspo:
https://www.instagram.com/p/C8omSWNtWaZ/
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Formula
Script / Talking Points
Actor Shotlist
Content Folder
Editing Visual Notes
1
Hook
Talking to camera:
Hook 1:
It’s dress season and these merino undershorts are a life saver

Hook 2:
These shorts made me go from this — to this

Talking to camera on all hooks

Hook 1:
Putting them on under dress (
inspo
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)

Hook 2:
Upclose of walking and showing thigh rubbing
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2
Problem / Solution
I love wearing dresses during the fall season but hate the chafing that comes with it These undershorts by Woolx merino are super comfy, stretchy and completely eliminate the thigh rubbing.
Unboxing it
Putting on a dress over undershorts
Showing how stretchy, soft and high quality the material is

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3
Product Benefits
They’re my favorite thing to wear under dresses, skirts, workout shorts They’re lightweight, breathable, odor-resistant and they never roll up or dig in anywhere I can’t believe I was wearing anything else besides these merino undershorts from Woolx I’ll be wearing these under every single outfit this fall

Wearing it under multiple outfits
Upclose wearing shorts showing it not roll up or dig in
Smiling holding up shorts to camera
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