Woolx Scripts

Explore

Fall Briefs

Perfect Bra For Outdoors

Content Folder:

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https://app.air.inc/a/bKRNh44Oj⁠

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Ad Editing Style Examples:

UGC Style

https://app.foreplay.co/share/boards/gUXjDEUdmX95hB2JqqR1?user=Zach%20Duncan⁠

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Brand Guide:

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https://app.air.inc/a/cRED6K0Q2⁠

Brief:

Formula

Script / Talking Points

Actor Shotlist

Content Folder

Hook

Talking to camera:

Over the years I’ve bought countless sports bras for hiking and the outdoors

Talking to camera

Hiking outdoors

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A - Hooks

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VO:

No matter how much I spent they would still stink like sweat after a few hours of hiking in the sun

I got tired of feeling uncomfortable and having to pack multiple bras on my adventures

Outdoors visible sweaty in sports bra

Looking annoyed of sweaty sports bra

putting multiple non-woolx bras in pack

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B - Outdoor sweaty

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VO:

Then one day I found the Woolx [bra name] online and tried it out

Talking to camera:

Let me tell you, this bra is so soft and comfortable I couldn’t believe it

Looking on computer or phone scrolling

Talking to camera

Showcasing wearing bra

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C - Woolx Discovery

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VO:

I’m so glad to finally not be annoyed of my bra all day

I wore it out in the sun on a full 6 hour day hike

Even tho I sweat a ton, it dried quickly and was able to wear it into the evening hours relaxing when I got home without the damp feeling

There was no odor whatsoever

Talking to camera:

I’m so glad I found this [bra name] by Woolx after all these years!

I will absolutely be buying more in multiple colors!

Showing the straps comfortable

Showing off the bra features

Outdoors wearing the bra on a hike

Heading home wearing same bra

Bra looking bra

Wearing it relaxing on the couch

Talking to camera

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D - Solution Discovery

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Go to

Woolx.com

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to check it out and grab one before they sell out.

Talking to camera

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F - CTA / Outro Card

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