Woolx Scripts

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Fall Briefs

Ellie Statics

Brief Overview

Brand Guide:

https://app.air.inc/a/cRED6K0Q2⁠

Follow the examples from each concept and replace it with the Ellie pant raw assets

Make 1:1s & 9:16s

Product:

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Ellie Pants⁠

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Raw Assets:

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https://app.air.inc/a/bj5n9LqWY⁠

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Concept 1:

2 ads

Mixup the white background pant shots that match the aesthetic below.

The Most Comfortable Pants

(It’s Merino)

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Add a headline wherever it looks clean

Cold Days, Warm Legs

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Concept 2:

Best. Pants. Ever.

“Cozy yet polished for work. Just enough stretch while still looking dressy. I'll be living in these for months...you need a pair!"

-Deanna L.

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Cold Days, Warm Legs

Meet The Merino Ellie Pant

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Concept 3:

IT’S TRUE—WE MADE ULTRA-SOFT, WARM, AND STYLISH MERINO PANTS... BECAUSE LIFE’S BETTER IN MERINO

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Concept 4:

Use same bubble text design and copy, replace the headline & image to the one of the single flatlay in the provided assets

The Merino Pants You Didn’t Know You Needed

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Concept 5:

Use white brackground shots

The Only Pants

You’ll Want This Season

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Concept 6:

This one is actually going to be a GIF/short video

Start with this image

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zoom in

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Text pops up: Meet The Ellie Pants

It has a line connecting the text to the pants

Then 3 cards similar to below fade in to the right showing white background shots of the Ellie pant

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Feel free to have creative freedom and change it up to make it look good if it’s not turning out well.

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