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Fall Briefs
Ellie Statics
Brief Overview
Product:
Raw Assets:
Concept 1:
2 ads
Mixup the white background pant shots that match the aesthetic below.
1)
The Most Comfortable Pants
(It’s Merino)
2)
Add a headline wherever it looks clean
Cold Days, Warm Legs
Concept 2:
Best. Pants. Ever.
“Cozy yet polished for work. Just enough stretch while still looking dressy. I'll be living in these for months...you need a pair!"
-Deanna L.
2)
Cold Days, Warm Legs
Meet The Merino Ellie Pant
Concept 3:
IT’S TRUE—WE MADE ULTRA-SOFT, WARM, AND STYLISH MERINO PANTS... BECAUSE LIFE’S BETTER IN MERINO
Concept 4:
Use same bubble text design and copy, replace the headline & image to the one of the single flatlay in the provided assets
The Merino Pants You Didn’t Know You Needed
Concept 5:
Use white brackground shots
The Only Pants
You’ll Want This Season
Concept 6:
This one is actually going to be a GIF/short video
Then 3 cards similar to below fade in to the right showing white background shots of the Ellie pant
Feel free to have creative freedom and change it up to make it look good if it’s not turning out well.
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