Roaming Street Team

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🚶🏽‍♀️ Ho‘ohana Whoo – Roaming Foot Team (Marketing & Advertising Services)

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🎯 Objective

To provide an authentic, grassroots, and high-vibe marketing alternative using trained street team members—walking the city, engaging with the community, and promoting local businesses, events, and products through live interaction, storytelling, and branded presence.

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🧩 Problems Addressed

📉 Small businesses struggle to reach foot traffic without paying high digital ad costs

🚫 People ignore flyers and digital ads without human connection

🧍 Brands lack on-the-ground representation during events and nightlife

😶 Most marketing feels impersonal, disconnected, or intrusive

🧭 New businesses don’t know where to find or how to reach their ideal customers

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💡 Solutions

Deploy trained foot team members to engage with the public, hand out branded materials, and share a business’s mission, story, and offers

Work in targeted zones (6th Street, UT campus, festivals, etc.) during peak times

Represent brands, venues, artists, or events with walking billboards, talking points, QR menus, samples, or merchandise

Use uniforms, talking scripts, and daily goals to ensure consistent, intentional messaging

Capture photos, testimonials, and social proof for businesses to repost and use

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🔄 How It Works

Table 91

Table 91

Step

Description

1. Client Onboarding

Businesses share their brand, product, goals, and any promotional materials or offers

2. Foot Team Briefing

The team is trained on key talking points, tone, routes, and deliverables

3. Activation Schedule

Foot team works set hours in designated areas, engaging with people and reporting live stats

4. Reporting & Feedback

Businesses receive weekly reports on reach, engagement, and photos/videos

5. Add-Ons

Street team can be paired with pedicab advertising, influencer promos, or event/festival presence

There are no rows in this table

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🌟 Benefits

Table 92

Table 92

For Local Businesses / Brands

For Ho‘ohana Whoo

For Community / Public

Cost-effective brand awareness

Creates jobs with purpose

Personal, fun interactions

Real conversations = deeper impact

Builds trust in brand’s voice

Access to local offers + info

Event promotion, menu launches, etc.

Aligns with street culture & movement

Grassroots way to learn about new brands

Street-level data + social proof

Fulfills marketing with intent

Human-first, non-invasive marketing

There are no rows in this table

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🧭 Next Steps

Finalize marketing service menu + pricing (hourly, package, or campaign rates)

Build client intake form (brand, voice, talking points, offer, location)

Recruit & train initial foot team (uniforms, expectations, etiquette)

Build QR tracking system for leads and foot traffic

Launch 2-week pilot activation (bar, event, or artist promotion)

Collect feedback, testimonials, and case study examples

Offer combo bundles with pedicab rides, delivery, or merch promos

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🤝 Memorandum of Understanding (MOU)

Between Ho‘ohana Whoo and [Business/Brand Name] For Roaming Foot Team Marketing & Advertising Services

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1. Purpose

To formalize a marketing and promotion partnership between Ho‘ohana Whoo and [Client Name] using our Roaming Foot Team to raise brand awareness, distribute materials, and drive customer engagement in public spaces.

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2. Scope of Services

The Roaming Foot Team will walk designated areas to promote [Client Name] using branded attire, flyers, QR codes, samples, or merchandise

Engagements include: talking with locals, handing out offers, live photos, and optional social media coverage

Work hours, routes, and targets will be defined and confirmed prior to each activation

Optional add-ons include pedicab co-promotion, vendor delivery, and street influencer support

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3. Responsibilities

Ho‘ohana Whoo Will:

Recruit, train, and manage foot team members

Represent brand values and tone as directed by the client

Provide a post-activation report including photos, reach estimate, and highlights

Ensure staff adhere to dress code, conduct expectations, and marketing goals

[Client] Will:

Provide brand talking points, promo materials, and digital assets

Define desired location(s), target demographic, and goals

Approve final activation plan

Pay activation rate as agreed below

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4. Compensation & Timeline

Hourly Foot Team Rate (e.g., $25/hr per person, 3-hour minimum)

Campaign Package (e.g., $300 for 3-day bar promo with 2 reps)

Commission Add-On (e.g., $1 per verified lead or sale with QR code)

Invoices sent weekly or upon campaign completion, with payment due Net 7

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5. Duration & Termination

This agreement covers activations scheduled between ___ and ___

May be extended upon mutual agreement

Either party may terminate with 7-day notice

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6. Signatures

Ho‘ohana Whoo Representative: Name: ____________________________ Signature: _________________________ Date: _____________________________

[Business/Client Name] Representative: Name: ____________________________ Signature: _________________________ Date: _____________________________

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