Ever find yourself thinking, “wow, what a deal!” just because a super high price was crossed out in favor of a (seemingly) lower one? Welcome to the anchoring effect. It’s a nifty psychological trick that retailers use to make a price seem irresistible by comparing it to a higher “achor” price. In this lesson, we’re going to dive into how this effect works, the math behind it, amand how you can be savvy with your spending decisions. By the end, you’ll be able to spot anchoring in action and decide if a deal is truly a deal. Ready to church some numbers and outsmart the marketing pros? Let’s go!
