Activations

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✨ Ho‘ohana Whoo – Brand & Community Activations

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🎯 Objective

To deliver transformational, creative, and intentional activations that promote brands, missions, and experiences through street-level engagement, live storytelling, interactive pop-ups, mobile platforms, and community-based energy.

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🧩 Problems Addressed

🧱 Traditional advertising feels flat and disconnected from real people

🛑 Most brand activations are expensive and feel forced or corporate

🌆 Local businesses and creatives don’t have access to experiential marketing tools

🎉 Events need intentional, vibrant activations—not just booths or banners

📣 Brands want to connect with culture, not just sell into it

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💡 Solutions

Use pedicabs, roaming teams, delivery bags, trikes, and pop-ups as moving billboards + engagement hubs

Facilitate brand-aligned experiences like giveaways, story-driven merch, performances, games, or wellness stations

Create culturally-aware and community-rooted activations in partnership with festivals, bars, wellness centers, and street events

Offer activation bundles: branded merchandise + roaming street team + social content + themed setup

Support local and national sponsors with turnkey service: design, deliver, activate, and report

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🔄 How It Works

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Step

Description

1. Client Onboarding

Brand or organization shares their campaign goals, message, and ideal audience

2. Activation Planning

Ho‘ohana Whoo develops a creative concept and selects tools: pop-up, pedicab wrap, roaming team, etc.

3. Setup & Execution

The team activates during key times in high-traffic areas, interacting with people, distributing materials, and capturing engagement

4. Integration

Activation may include QR codes, social media shoutouts, discount codes, or ride/gift bundles

5. Post-Event Reporting

Client receives recap with photos, data, testimonials, and suggestions for next phase or reactivation

There are no rows in this table

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🌟 Benefits

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Table 106

For Brands & Sponsors

For Ho‘ohana Whoo

For Community / Audience

Authentic, cultural engagement

Generates revenue + strengthens mission

Receives gifts, stories, and real value

Creative, grassroots visibility

Builds trust with creatives + partners

Connects directly with brands, not ads

Flexible pricing and format

Uses existing tools (pedicabs, trikes)

Invited into meaningful conversations

Real-time data and impact feedback

Grows Ho‘ohana network and reach

Gets fun, healing, and connection

There are no rows in this table

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🧭 Next Steps

Design activation tiers/packages (e.g., Local Hero, Street Magic, City Light Wrap)

Create a campaign intake form (message, brand goals, assets)

Build an activation tool kit with roaming team scripts, trike setups, swag bag examples, and QR code templates

Reach out to bars, cannabis brands, wellness collectives, and local artists to offer seasonal or event-based activations

Collect testimonials and recap materials from first few activations

Build a library of branded wrap samples, photos, and case studies

Set up monthly activation calendar tied to local events, full moons, festivals, and pop culture moments

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🤝 Memorandum of Understanding (MOU)

Between Ho‘ohana Whoo and [Brand/Organization Name] For Brand Activation Partnership

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1. Purpose

To outline the agreement between Ho‘ohana Whoo and [Partner] for the planning, execution, and reporting of branded activations aligned with the partner’s campaign goals and the Ho‘ohana Whoo mission.

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2. Scope of Services

Ho‘ohana Whoo will provide:

Creative concept development (theming, tone, visuals)

Staffing and activation via pedicabs, pop-ups, or roaming foot teams

Distribution of materials, merch, or giveaways

Optional production of branded goods or swag

Social media engagement (photos, tags, stories)

Reporting and recap of engagement, locations, and impressions

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3. Responsibilities

Ho‘ohana Whoo Will:

Coordinate all staff, logistics, and branded elements

Represent the brand professionally and respectfully in public

Track and report impact via photos, QR scans, and engagement logs

Protect integrity of the activation space and community presence

[Partner/Brand Name] Will:

Provide campaign materials (logos, message, tone, product if applicable)

Approve design and messaging before launch

Pay agreed-upon fee and approve timeline

Promote the activation via their channels (optional)

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4. Compensation Structure

Flat-rate Activation Fee (e.g., $500/day)

Per-hour or per-roaming team member rate

Wrap or display costs (pedicabs, signage, merch printing)

Performance bonus based on impressions, leads, or conversions

Payment due before activation unless otherwise agreed

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5. Duration & Termination

Agreement covers activation dates from ___ to ___

May be extended into future events or seasonal campaigns

Either party may cancel with 7-day notice (14 if wrap production is involved)

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6. Signatures

Ho‘ohana Whoo Representative: Name: ____________________________ Signature: _________________________ Date: _____________________________

Brand/Partner Representative: Name: ____________________________ Signature: _________________________ Date: _____________________________

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