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S.M.A.R.T. Goals
Business Growth & Priorities
Goals for Business Growth Priorities category
Business Growth & Priorities
Tasks:
@Listen to and document stakeholder priorities, Corporate goals
@Asses the ‘how’ we get to goals/objectives with what is known at 30-60 days
@Proposal of short/medium/long term growth and where Product Marketing adds value to drive product success
Business & Growth Goals
Category
S.M.A.R.T.
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5
Goal 6
Business Growth & Priorities
Specific
Shadow stakeholders to learn more about their roles, value and challenges
Communicate the value of Product Marketing as a new function and what it means to other stakeholder groups
Market sizing and total addressable market sizing exercise
Map historical business performance to addressable market size and highlight share trends (<Product Name> + competition)
Portfolio relationship matrix
Product Funnel Optimization
Measurable
Shadow one stakeholder per group/team
One presentation to each key stakeholder group to highlight value of PMM to them
By excel file with all relevant data contained (3rd party source)
By excel file with all relevant data contained (3rd party source) plus internal revenue/user data
One PPT presentation with product offering by segment/size. Feature cross-fertilization where possible (allowing for correct level of insights available)
Document tracking the product funnel performance
Achievable
One day per stakeholder per group
Approach to cross-group stakeholders in call to realize new value creation and ways to work together
Assumed that 3rd party able to or already does supply such data
Assumed that 3rd party able to or already does supply such data (as previous Objective)
In basic form at least
With assistance of Product Team and data team
Relevant
Leaning more about other groups key to PPM function in a nexus role
As PMM is a new function in the team, it’s very relevant to introduce it properly
Totally relevant to understand the ‘size of the prize’
Measuring and tracking our ‘slice’ of the ‘prize’ is key to this specific ongoing KPI
Understanding the relationships in portfolio critical to selling right product to right audience at right time
Understanding adoption, conversion, churn and usage rates one of the keys to product success
Time-Bound
Within 30 days of start date
Within 30 days of start date
Within 30-60 days of start date
Within 60-90 days of start date
Within 60-90 days of start date
Within 90 days of start date
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