Draft your team’s goals, and then check your work with the SMART questions.
SMART framework overview
framework allows you to set
goals your team can achieve in 2021 and beyond.
is an acronym with each letter giving you a mindset for setting goals:
- Keep your goals very
so that it’s clear what you’re trying to achieve
- Establish metrics to ensure you are on track to hit your goals (see templates like the
- Your team should be able to achieve this goal within a reasonable timeframe (one month, one quarter)
- Your team goals should align with your organization’s strategic and business objectives
- There should be a specific
for your goals so that your team can create a
tasks leading up to the end date
👎 Example of a non-SMART goal
We will keep our company’s website up to date.
👍 Example of a SMART goal
During our Monday morning 9AM team meeting, get updates from the team on what assets they want to update on the website and publish the changes by Tuesday 9AM. After every update, send changes to the broader company so they are up to date on what’s new on the website.