Growth and experimentation pipeline template (+OKRs and PPPs)
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Growth and experimentation pipeline template (+OKRs and PPPs)

Weekly KPIs

4-week average:
Trial requests:
(Target 150)
30-day PQLs:
(Target 2000)
4-day retention:
(Target 45%)
Trial KPIs
0
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Milestone
Week ending
Signups 7 days
< 1 day retention rate
User that visited the trial
Activation rate (4-day retention)
Activated users
Trials last 30 days
Converted trials 30
30 day trial to lead conversion rate
1
What happened in this week?
August 1, 2021
1000
80.00%
800
90.00%
900
30000
10000
33.33%
2
What was introduced in the product?
July 25, 2021
800
70.00%
560
50.00%
400
30000
10000
33.33%
3
Did something cool happen?
July 18, 2021
700
50.00%
350
40.00%
280
40000
10000
25.00%
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