The First 10Minutes: Review your metrics and update what you’re focusing on growing. let the person who’s been analyzing the data share their insights and take requests for insights from the other members of your team.
The Next 10 Minutes: review last week's tests (or why they weren't launched)
The Next 15 Minutes: Select the next experiments to run and assign the roles of the people who are going to run them.
Final 5 Minutes: Check in on the idea pipeline and see if it needs work.
Experimentation process