Growth and experimentation pipeline template (+OKRs and PPPs)
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Growth and experimentation pipeline template (+OKRs and PPPs)
Experimentation process

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ROI (Beta)

Negative values actually represent savings. What we did not loose by testing that something wouldn’t work.
ROI - Delivered
9
Growth idea
Stage in the funnel
Surface
Metric
Baseline metric - Actual
Result metric - Actual
Effort (Weeks) - Actual
ROTI ($per week) - Actual
Uplift (Actual)
$Gross annualized modeled impact - Actual
1
My idea 4
Revenue
Onboarding flow
Trial to lead conversion rate (%)
1
10
3
$1,500,000.00
900.00%
$4,500,000.00
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ROI in queue
9
Growth idea
Stage
Stage in the funnel
Surface
Metric
Risk
Baseline metric - Estimate
Result metric - Estimate
Effort (Weeks) - Estimate
ROTI ($per week) - Estimate
Uplift (Estimated)
$Gross annualized modeled impact - Estimate
1
My idea 2
Running
Revenue
Onboarding flow
Trial to lead conversion rate (%)
1
5
1
$1,200,000.00
4.00
$1,200,000.00
2
My idea 3
Idea
Revenue
Onboarding flow
Trial to lead conversion rate (%)
1
5
1
$1,200,000.00
4.00
$1,200,000.00
No results from filter
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