Growth and experimentation pipeline template (+OKRs and PPPs)

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Experiment tracking and analysis template for Growth teams.

Our 3 core principles:

📉 Data is the foundation for Growth.

🧪 Experiments are how Growth happens.

🙋‍♀️ We do everything with the user in mind.

Use the

data section⁠

to define your own metrics, status names, and surfaces for your experiments.

Use the

Experimentation Process section⁠

to document your ideas, size them, and track their execution and results.

Use the

Weekly KPIs section⁠

to keep track of product metrics.

Use the

PPPs section⁠

to track tasks in the Plans, Progress, Problems model.

Use the

OKR section⁠

to define and share your team’s OKR.

This template has been adapted from resources and models from great growth practitioners, including:

⁠

Darius Contractor - EVELYN system⁠

⁠

⁠

Reforge’s - Experimentation program⁠

⁠

⁠

Growth Hackers⁠

⁠

⁠

Drift’s Growth podcast⁠

⁠

⁠

Eazl’s Growth Hacking with Digital Marketing (Version 7.3)⁠

⁠

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