Growth and experimentation pipeline template (+OKRs and PPPs)

Intro and credits

Experiment tracking and analysis template for Growth teams.
Our 3 core principles:
📉 Data is the foundation for Growth.

🧪 Experiments are how Growth happens.

🙋‍♀️ We do everything with the user in mind.

Use the
to define your own metrics, status names, and surfaces for your experiments.
Use the
to document your ideas, size them, and track their execution and results.
Use the
to keep track of product metrics.
Use the
to track tasks in the Plans, Progress, Problems model.
Use the
to define and share your team’s OKR.

This template has been adapted from resources and models from great growth practitioners, including:

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