Growth and experimentation pipeline template (+OKRs and PPPs)
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Growth idea
Hypothesis
Description
Metric
Impact
Confidence
How easy would it be to do this?
Risk
Priority points
Baseline metric - Estimate
Result metric - Estimate
Effort (Weeks) - Estimate
$Gross annualized modeled impact - Estimate
ROTI ($per week) - Estimate
1
My idea 3
By implementing _solution__successMetric_ will _(increasedecreasestay the same)_ because _customerProblem_
Our experiment is about....
Trial to lead conversion rate (%)
11.00
1
5
1
$1,200,000.00
$1,200,000.00
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