Growth and experimentation pipeline template (+OKRs and PPPs)
Experiments
Experiments
ID
Growth idea
Stage
Stage in the funnel
Submitter's name
Hypothesis
Description
Metric
Opportunity Size
Surface
Impact
Confidence
How easy would it be to do this?
Risk
Priority points
Images
Date started
Effort (Weeks) - Estimate
Effort (Weeks) - Actual
Baseline metric - Estimate
Baseline metric - Actual
Result metric - Estimate
Result metric - Actual
$Gross annualized modeled impact - Estimate
$Gross annualized modeled impact - Actual
ROTI ($per week) - Actual
ROTI ($per week) - Estimate
Uplift (Estimated)
Uplift (Actual)
Bottomline
Date ended
Duration
Experiment data
Persona or segment
Results and lessons
57
My idea
Analyzing
Activation
Me
By implementing _solution__successMetric_ will _(increasedecreasestay the same)_ because _customerProblem_
Our experiment is about....
Trial to lead conversion rate (%)
$500,000.00
Onboarding flow
11.00
Aug 1, 2021
1
3
1
1
5
10
$1,200,000.00
$4,500,000.00
$1,500,000.00
$1,200,000.00
4.00
900.00%
Positive effect
Aug 5, 2021
4 days
Trial users
* How did the tested solution change user behavior?\\n* Which users were impacted differently by the tested soluition?\\n* Where were opportunities for future tests created?\\n* Why (did x happen or not)?\\n* What other metrics did the tested solution impact?
57
My idea 2
Running
Revenue
Me
By implementing _solution__successMetric_ will _(increasedecreasestay the same)_ because _customerProblem_
Our experiment is about....
Trial to lead conversion rate (%)
$500,000.00
Onboarding flow
11.00
Jul 1, 2021
1
3
1
1
5
10
$1,200,000.00
$4,500,000.00
$1,500,000.00
$1,200,000.00
4.00
900.00%
Positive effect
Sep 16, 2021
77 days
Trial users
* How did the tested solution change user behavior?\\n* Which users were impacted differently by the tested soluition?\\n* Where were opportunities for future tests created?\\n* Why (did x happen or not)?\\n* What other metrics did the tested solution impact?
57
My idea 3
Idea
Revenue
Me
By implementing _solution__successMetric_ will _(increasedecreasestay the same)_ because _customerProblem_
Our experiment is about....
Trial to lead conversion rate (%)
$500,000.00
Onboarding flow
11.00
Aug 1, 2021
1
3
1
1
5
10
$1,200,000.00
$4,500,000.00
$1,500,000.00
$1,200,000.00
4.00
900.00%
Positive effect
Aug 5, 2021
4 days
Trial users
* How did the tested solution change user behavior?\\n* Which users were impacted differently by the tested soluition?\\n* Where were opportunities for future tests created?\\n* Why (did x happen or not)?\\n* What other metrics did the tested solution impact?
57
My idea 4
Complete
Revenue
Me
By implementing _solution__successMetric_ will _(increasedecreasestay the same)_ because _customerProblem_
Our experiment is about....
Trial to lead conversion rate (%)
$500,000.00
Onboarding flow
11.00
Jun 1, 2021
1
3
1
1
5
10
$1,200,000.00
$4,500,000.00
$1,500,000.00
$1,200,000.00
4.00
900.00%
Positive effect
Jul 1, 2021
30 days
Trial users
* How did the tested solution change user behavior?\\n* Which users were impacted differently by the tested soluition?\\n* Where were opportunities for future tests created?\\n* Why (did x happen or not)?\\n* What other metrics did the tested solution impact?
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