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Growth and experimentation pipeline template (+OKRs and PPPs)
Metrics
Last review date:
August 3, 2021
Growth metrics
Name
Baseline measurement
Baseline Units (Per year)
Unit
$Annualized Opp size (Deal)
$Annualized pipeline (Opp) opp size
Experiment count
Description
Trial to lead conversion rate (%)
0
0
Converted trial
$100,000.00
$500,000.00
4
4-day activation (%)
0
0
Activated user
$0.00
$0.00
0
<1-day activation (%)
0
0
User visiting trial
$0.00
$0.00
0
Trial signup rate (%)
0
Signed up trial
$0.00
$0.00
0
There are no rows in this table
Reference Unit economics
Unit
Value
Conversion rate
Conversion path
Deal
$100,000.00
SQL
SQL
$50,000.00
50%
SQl to Deal
Lead
$0.00
0
Lead to SQL
Trial Lead
$0.00
0
Trial Lead to SQL
PQL
$0.00
0
PQL to Lead
Activated trial
$0.00
0
Activated trial to Lead
Visited trial
$0.00
0
Visited trial to Lead
Trial signup
$0.00
0
Trial signup to Lead
Visitor
$0.00
0
Visitor to email capture
There are no rows in this table
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