The key benefit we get from doing the Celebration-5W exercise is a chance to calibrate what the goal of our transformation effort is across a group of people.
If we all have a different idea or interpretation of our goal, our chance of success is going to below. This exercise is an opportunity to define our goal at the very start of our transformation.
Without a clearly defined goal, it's more likely that a transformation initiative could operate for months without being effective and eventually come to a limp as we ask the same question months later "What are we actually trying to achieve?"
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Next: Develop a clear picture of your organization's current situation by answering the assessment