EP Content Calendar
Calendar View of Content 2
Responsibilities:
English Marketing Channels → Özlem
Han Ee Linkedin, Instagram (Blue) EP Linkedin, Instagram (Green) Chinese Marketing Channels
EP XHS, Douyin, WheChat (Yellow, Grey) → Cindy / Siyu
Jan: FRS program highlights
February Week 1: TPC Level 1 (CHN & ENG)
March Week 1: TPC Level 2 (CHN & ENG)
April Week 1: TTC (CHN & ENG)
LinkedIn plan
Thought leadership / educational content Coaching insights and strategies Insights from our faculty Favourite book about coaching (or that informs their approach to coaching) One thing they wish they had learned earlier in their coaching career One way that becoming ICF certified has impacted their coaching career
Event-related (upcoming events, post-event recaps) Boost awareness of upcoming events Highlight the success of past events 1–2 x per week, as needed
Social proof / testimonials / alumni stories Share testimonials from (past) participants
Strengthen ties between EP and Han Ee Get more of Han Ee’s network to follow EP
Memes / humorous content / light-hearted End the week with something light to bring smiles to our audience while boosting awareness & engagement
General guidelines for LinkedIn posting: Aim for a mix of educational/insight-focused posts and promotional posts (events, programs, etc.) Include zero-click content in the mix (i.e. sharing useful/interesting ideas, insights, perspectives, etc., with no CTA link); this provides our audience with value without having to click anything or leave the platform Reuse and/or repurpose old posts that have evergreen content Repost an old post in its original form, OR Take elements from an old post (e.g. the intro copy or the accompanying visual) and pair this with something new Where possible, think in series Rather than creating one-off posts, look for ideas that can become a series of posts E.g. Highlighting myths / common misconceptions / surprising facts about ICF CCEs