Explore

Content Pillars

December 2025 & January 2026

1. Program Education & Promotion (TTC/TPC/TEC)

Focus: Build awareness, understanding, and momentum around The Performance Coach (TPC) program. Sub-categories:

Program explanations (what, why, how)

Key frameworks and methods

Micro-lessons from TPC

Enrollment reminders & promotional pushes

Insight from faculty

Frequency: 1-2 post / week

2. AI

Focus: Position EP and Han Ee as a voice in the intersection of AI, leadership, and performance. Sub-categories:

AI & Coaching → AI tools supporting coaching & development

AI & Leadership → AI shaping leadership decisions & style

AI & Business / Companies → AI impact on work, orgs, and teams

AI & Human Skills → Developing uniquely human skills in the AI era

Gen Z x AI → Emerging generation perspectives

Frequency: 1-2 post / week

3. Event Promotion

Focus: Announce, highlight, and support all ongoing EP programs, events, workshops, and launches. Sub-categories:

Upcoming workshops

Webinar announcements

Event reminders

Last-call registrations

Post-event highlights

Frequency: Dependent on the number of event. Minimum of 1 / week

If there is no available slot for promotional content, memes and quotes will be replaced with event promotions.

4. Quotes & Memes (Theme-Based)

Focus: Light, high-engagement content aligned with the monthly themes (e.g., TPC focus month, AI focus month, specific events). Sub-categories:

Leadership & performance quotes

AI or TPC-themed quotes

Event-specific inspirational lines

Light humor / meme-style posts

Punchy micro-insights

Frequency: 1 post / week each

5. Community Engagement

Focus: Content designed to spark interaction and build a community around learning & performance. Sub-categories:

Weekly EP Tuesday Polls

Frequency: 1 post / week each

6. Newsletter

Focus: Deeper thought leadership delivered consistently through Han Ee’s LinkedIn newsletter. Sub-categories:

AI x leadership reflections

Stories, frameworks, experiences

Frequency: Bi-weekly, from Han Ee’s Account

7. Associate Consultants & Team EP Highlights

Focus: Showcase people, expertise, and program impact

Sub-topics:

Consultant spotlights

Framework / Case Study / Method

Team reflections / learnings

Gen Z Perspective

Frequency: 1 post / month each

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