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Hello, I'm Florencia Ferretto, an Information Scientist specialized in UX Design. Welcome to my portfolio!
I create and facilitate collaborative processes to craft user-centered messages and integrate impact-driven design in the operations of any UX team. I aim to explore the realms of facilitation and consulting, adding value in contexts of innovation and continuous improvement.
Grido App
Saltolab UX Design Project
A UX Design engagement between Saltolab and Grido Helados to take Grido’s user experience to the next level.
UX Project Lead, 2021 · 2023
Bebot Academy
Saltolab Facilitation Project
A series of 3 workshops to ideate and plan the creation of the first conversational design academy in Spanish
UX Designer & Workshop Facilitator · 2022
Mercado Libre · Online Payments
Senior UX Writer · 2020
Aetna International
Freelance Contract
A UX Writing gig to team with designers and devs impacting the world of medical insurance.
Senior UX Writer · 2023
Equipate App
UX/UI Designer · Freelance project · 2017/18
Winefor - NFTs on the wine industry
Saltolab Facilitation and Training Project
A Design Sprint to validate and unlock the potential of combining the worlds of NFT, e-commerce and collectible wines.
UX Designer & Workshop Facilitator · 2022
POAP NFTs
Freelance Contract
A UX Writing gig to team with designers and devs exploring and impacting the blockchain universe.
Senior UX Writer, 2021
BOTI · Buenos Aires City Chatbot
Leading and shaping user-centered Conversational Design processes inside government headquarters.
UX Lead, Bebot and Saltolab, 2021 · 2022
Crouch Travel Blog
UX/UI Designer · Freelance contract · 2018
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