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Hello, I'm Florencia Ferretto, an Information Scientist specialized in UX Design. Welcome to my portfolio!

I create and facilitate collaborative processes to craft user-centered messages and integrate impact-driven design in the operations of any UX team. I aim to explore the realms of facilitation and consulting, adding value in contexts of innovation and continuous improvement.

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Grido App

Saltolab UX Design Project
A UX Design engagement between Saltolab and Grido Helados to take Grido’s user experience to the next level.
UX Project Lead, 2021 · 2023

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Bebot Academy

Saltolab Facilitation Project
A series of 3 workshops to ideate and plan the creation of the first conversational design academy in Spanish
UX Designer & Workshop Facilitator · 2022

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Mercado Libre · Online Payments

Senior UX Writer · 2020

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Aetna International

Freelance Contract
A UX Writing gig to team with designers and devs impacting the world of medical insurance.
Senior UX Writer · 2023

Equipate App

UX/UI Designer · Freelance project · 2017/18

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Winefor - NFTs on the wine industry

Saltolab Facilitation and Training Project
A Design Sprint to validate and unlock the potential of combining the worlds of NFT, e-commerce and collectible wines.
UX Designer & Workshop Facilitator · 2022

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Freelance Contract
A UX Writing gig to team with designers and devs exploring and impacting the blockchain universe.
Senior UX Writer, 2021

BOTI · Buenos Aires City Chatbot

Leading and shaping user-centered Conversational Design processes inside government headquarters.
UX Lead, Bebot and Saltolab, 2021 · 2022

Crouch Travel Blog

UX/UI Designer · Freelance contract · 2018

Made by with ❤ and good wi-fi in Barcelona · 2024

This portfolio is a work in progress project of mine. Feel free to .
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