Florencia Ferretto · Portfolio

Hello, I'm Florencia Ferretto, an Information Scientist specialized in UX Design. Welcome to my portfolio!

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UX/UI and UX Writing

POAP NFTs

A UX Writing gig to team with designers and devs exploring and impacting the blockchain universe. Deliverables in English as Senior UX Writer Freelance for

Dift.co⁠

, 2021.

Context

My first attempt to make UX Writing deliverables in english. Even though the team was integrated by native-spanish-speakers, I made the most out of research, tools and processes to deliver the right words and help

POAP⁠

protocol stand out and scale.

In this project, I faced the challenge of establishing and relying on a process that I personally developed to ensure the quality of content in terms of branding and user experience.

Our Goal

To build a welcoming experience helping the users learn the basics of the protocol.

Our Strategy

Design and produce content for communication channels that facilitate the integration and use of POAP. What if we order the information and offer a web experience with actionable steps from start to finish with POAP making and claiming?

User needs

Event organizer

Understanding the value of POAP for your events

Receiving assistance

Integrating POAP

Customizing the POAPs

Promoting your event

POAP collector

Redeeming POAPs

Exploring events with POAPs

Organizing your POAPs

Interacting with other collectors

Problem Understanding

POAP’s firt users were full of doubts about how the protocol can be used. The website didn’t explain anything neither onboard them into the experience. This were some of the comments and doubts that the community was sharing in Discord:

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Our solution

New Information Architecture with this type of content:

Content made for the organizer

Clear value proposition

Introduce use cases

Commercial plans

Strategic shortcuts

Visible support channels

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Content First Design Approach in the Design Process

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My Contributions to the Project:

Content Design First: I crafted concise, useful, and contextual content for POAP landing pages and main product pages to guide the users through the use of the protocol and their POAP minting and redemption process.

Content Design Workshop Facilitation: I created and led 2 tailor-made workhops to ideate and make collaborative decisions regarding content strategy and to gather inputs of the team early-on in the design process.

Backend Wordings: I wrote backend content, the information triggered by product interaction, including congratulatory and error messages, push notifications, emails, etc.

Style Manual Incorporation: I developed a style guide aligning the founder vision with the design agency suggestions based on impact-driven tone and voice.

Alignment with Key Stakeholders: I worked closely with Patricio, the founder of the project, to cocreate the product with him and to apply his vision. Also with the principal designer and project manager, gathering insights and creating solutions centered on both users and business needs.

Hunting and collaboration with translation professionals: I led the back-and-forth with a professional translator in order to ensure quality in the localization process, consistency and a proper application of the brand's defined tone and voice.

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Wanting to know more details about the project? I can share with you a Figma tour through the wireframes and mockups, walk you through the workshops I facilitate and dive deep into the design challenges, Drop me a line!

floren.ferretto@gmail.com⁠

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Made by

Floren Ferretto⁠

with ❤ and good wi-fi in Barcelona · 2024. This is a work in progress so feel free to offer me any suggestions to keep improving.

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