Hello, I'm Florencia Ferretto, an Information Scientist specialized in UX Design. Welcome to my portfolio!

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Facilitation

Winefor NFTs

Working as Service Designer & Workshop Facilitator in Saltolab, 2022

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Welcome to the future of your finances.png

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The first market where you can buy an NFT that can be exchanged for a real bottle of wine.

Guido Pellegrini, Founder

Context

Mangoo Dev team asked us if we would train their team into new ways of ideating and validating product solutions. After a bunch of interviews with the team we discovered an opportunity to implement our service of hands-on design sprint training program.

This is a service I create in Saltolab in order to provide design and tech teams with a recipe for continuous improvement without the need of a monthly compromise with us.

Project overview

Mangoo saw a niche in the market with purchasing power that doesn't feel comfortable with traditional investment options and may be interested in Winefor proposal. This would represent a business opportunity for Mangoo, the tech team behind the service development.

Winefor proposal as a solution hypothesis:

Buyers can sell their NFTs to others or exchange them.

Wineries can sell their wines through the platform at zero cost.

The platform will charge a percentage of each sale. 10% for the first sale and 5% for subsequent ones.

The team was formed by 3 Project Managers, 4 UXers, 1 Content Designer and the 2 Dev founders.

We successfully met the objectives and provided the client with all the workshop materials for each day, along with a roadmap outlining the steps to shape and launch the business idea.

What We Aimed to Achieve

From a business perspective, the aim was to explore the potential of creating a new vertical capable of driving finance results to Mangoodev and to launch an MVP as a foundation for the development of other proposals related to wine and NFT technology.

Facilitation and Training Goals:

To teach Mangoo team the fundamentals of the Design Sprint Method with a hands-on approach on a real project,

To assist Mangoo in defining and ideating a prototype that helps validate Winefor as a solution for individuals looking to invest in the world of wine through technology.

To validate Winefor's value proposition with real people through the design of a prototype in a Design Sprint setting.

Our Strategy

We develop a training in Design Sprint based on Winefor case, challenges and opportunities in order to:

Transmit the Design Sprint methodology to Mangoo in a practical, hands on way, so they can apply it on their own and integrate a new way of working together.

Reach the third day of the Sprint with a concept that allows Mangoo to prototype and validate the experience Winefor can offer its users.

Complete a backlog with ideas generated during the 3 days of the sprint that won't be prototyped.

My Inputs

Project Management: I crafted and implemented a collaborative work roadmap to define and produce results with the client.

Team Interview: to understand the service design scope, audience and goals, I performed a series of stakeholder and other team members interviews.

Training Goals Definition and Team Alignment: I briefed the project in a document in order to ensure team and client alignment throughout the process.

Collaboration and Input Gathering: Collaborating with various teams, I gathered inputs and material to inform the ideation dynamics and the decision making process.

Workshop Design: I collaborated with my co-facilitator partner to design and create the workshop space, supplies and training materials.

Design Sprint Facilitation: I co-facilitated the Design Sprint during the 3 days of training.

Bring all and everyone together. I synthesized all key points to really get to the heart of what people are saying and how they wanted to proceed.

Collaborative Service Design: Working in tandem with UX/UI designers, PMs and developers my partner and I contributed to designing the Winefor first MVP.

Design Sprint Report and Next Steps Roadmap: This report assisted project managers prioritize ideas and define the project scope for the next quarter.

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Feel free to reach me in case you want to see more details of this project. I can walk you through the Design Sprint workshop that I co-facilitated, design files related to the project, impact metrics and much more.

Due to confidentiality agreements, I cannot disclose more information publicly.

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Made by

Floren Ferretto⁠

with ❤ and good wi-fi in Barcelona · 2024. This is a work in progress so feel free to offer me any suggestions to keep improving.

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