Florencia Ferretto · Portfolio

Hello, I'm Florencia Ferretto, an Information Scientist specialized in UX Design. Welcome to my portfolio!

Explore

Hello, I'm Florencia Ferretto, an Information Scientist specialized in UX Design. Welcome to my portfolio!

Talks, teaching and journals

Talks and education gigs

I love being part of different initiatives that help spread the word about UX. I enjoy creating engaging learning experiences and sharing my ideas in various spaces. You'll often find me writing articles and being an active member of the community, always ready to connect and create value together.

Teaching

2023 · Facilita y conquistarás · A process design and facilitation introduction program.

· 2020 - Present · Saltolab · Word me up! - A series of 5 workshops introducing UX Writing.

· Jul. 2021 - Present · Saltolab · Content Design Jams.

· 2022 - 2023 · Facilitation for UX Writers - An online course co-designed with Edison, conducted in 4 editions.

· Sept. - Oct. 2022 · Design Thinking Workshop II - Conducted for the Design and Motion Graphics program at IED Barcelona.

Talks and conferences

· Mar. 2023 · "The Genius of Women: Inspiring Stories of Remarkable Women Driving Change" - An online event organized by the communication team at Genially.

· Feb. 2023 · "Bridging the Gap: Bringing UX Writing to the Rest of Your Company" - A meetup organized by Edison.

· Sept. 2022 · "Facilitate and Conquer" - A workshop for the UX Conference in Spanish.

· June 2022 · "Your Words Matter: Writing Techniques to Boost Your Business" - A masterclass for the "Successful Business" program by Sofia Contreras.

· May 2022 · "Ideation Dynamics for Designing People-Centered Content" - Presented to the Ladies that UX Barcelona community.

· March 2022 · "What Does a Person Writing in Design Teams Do?" - An interview conducted by PWC Argentina as part of an internal training series.

· 2022 · Interview on "All Paths Lead to UX" for Ushuaia Solutions.

· 2021 · "Content as the Script for the Experience" - Episode of the ChambaTalks podcast.

· 2021 · "UX Writing and Facilitation" - Episode of the UX en español podcast hosted by Carolina Zorrilla.

· 2020 · "UX Writing: Writing for Digital Products" - A masterclass for the Advertising and New Media course within the Social Communication program at Universidad Austral.

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