This SOP provides detailed guidelines for utilizing AdSpy to gather actionable insights from successful advertising campaigns within the industry. The aim is to enhance our advertising strategies by understanding competitors' tactics, identifying industry trends, and drawing inspiration for creative ad development.

Scope

This SOP is intended for the marketing team, including digital marketing specialists, content creators, and campaign managers involved in developing and optimizing advertising strategies.

Responsibilities

Marketing Manager: Oversee the adherence to the SOP and ensure strategic integration of AdSpy insights.

Digital Marketing Specialists: Conduct research using AdSpy, focusing on identifying successful campaigns and deriving insights.

Content Creators: Utilize insights to inform creative development for new advertising campaigns.

Campaign Managers: Implement insights into campaign planning, execution, and optimization.

Procedure

Getting Started with AdSpy

Step 1: Accessing AdSpy

1.1 Sign up or log in to your AdSpy account, ensuring your subscription is active.

1.2 Familiarize yourself with the AdSpy interface, including search bar, filter options, and data display.

Step 2: Setting Your Objectives

2.1. Clearly define research objectives, such as competitor strategy analysis, trend identification, or creative inspiration.

Conducting the Search

Step 3: Applying Filters

3.1 Enter relevant keywords in the search bar.

3.2 Refine searches using filters:

Ad Text: For ads with specific text.

Advertiser: To find specific advertisers' ads.

Country: Target ads by country.

Date Range: Search within specific dates.

Engagement: Filter by likes, comments, shares.

Media Type: Select image or video ads.

Technologies: Target ads by used technologies (e.g., Shopify).

Step 4: Analyzing Search Results

4.1 Review ads with high engagement rates for success indicators.

4.2 Analyze successful ads for key elements like headlines, visuals, CTAs.

Deep Diving into Successful Campaigns

Step 5: Studying Individual Ads

5.1 Select and examine ads in detail for engagement over time.

5.2 Note performance metrics indicating success.

Step 6: Learning from Competitors

6.1 Identify and analyze well-performing competitors' ads.

6.2 Consider adaptations or improvements for our campaigns.

Applying Insights to Your Campaigns

Step 7: Synthesizing Your Findings

7.1 Compile insights into actionable strategies.

7.2 Develop plans to integrate these insights into advertising strategies.

Step 8: Testing and Iteration

8.1 Apply strategies to campaigns, starting with small tests.

8.2 Monitor ad performance, iterating based on data.

Maintaining an Edge

Step 9: Regular Research

9.1 Conduct regular AdSpy research to stay updated on trends and competitors.

9.2 Schedule reviews to update strategies based on new insights.

Step 10: Expanding Your Research

10.1 Explore additional tools and platforms for complementary insights.

10.2 Use both qualitative and quantitative data for comprehensive analysis.

Documentation and Reporting

Maintain records of AdSpy research findings, strategy developments, and campaign performance. Provide regular reports to the Marketing Manager with insights, performance analysis, and strategic recommendations.

Review and Revision

This SOP should be reviewed annually or as significant changes in the market or AdSpy functionalities occur. Document and communicate revisions to all relevant team members.

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