To harness ChatGPT’s capabilities to efficiently and effectively emulate and refine Video Sales Letter (VSL) scripts based on reference videos, ensuring scripts are engaging, well-structured, and tailored to specific characters.

Scope

This SOP is tailored for scriptwriters and content developers tasked with creating persuasive and compelling VSLs by leveraging advanced AI tools for script emulation and refinement.

Responsibilities

Scriptwriters: Use ChatGPT to generate and refine script parts, following detailed instructions to ensure adherence to the reference’s tone and style.

Content Managers: Oversee the script development process, ensuring the final product aligns with strategic objectives and maintains consistency.

Quality Assurance Team: Ensure the script meets quality standards and provide feedback for refinements.

Procedure

Script Emulation with ChatGPT:

Download and Extract Script from Reference Video: Securely download the reference video and use software like Descript to extract the script.

Analyze Script: Read through the script, dividing it into multiple parts according to the subject of each paragraph. Identify which character (Happy Customer, Authority Figure, Current User, Narrator) speaks in each part and note their emotional tone.

Simplify the Script Message: Simplify each part of the script from the speaker’s perspective to clarify the intended message.

Generate Script with ChatGPT:

Initial Draft Generation: Provide ChatGPT with the prompt:

“Our product is [product] and it is a [describe the product] that solves [physical problem] by [root solution]. This is the unique mechanism of our product: [unique mechanism] and here are the physical benefits people get from our product: [Physical wins]. Meanwhile, here are the emotional benefits they will also get: [emotional wins] Now, I want your help to create a VSL script that will emulate the reference script completely. Let’s do this part-by-part. Here’s the first part of the reference: [Paste the part of the script] —----------------------------------------------------------------- Make sure to write very closely to reference. Emulate the reference’s tone and length.”

Refine Each Part: Using feedback techniques, refine ChatGPT’s response:

Character Specific Instructions: “This is almost good. I just need you to polish this a bit more. The character speaking in this part is a 60-year-old American woman who is happy to overcome plantar fasciitis through the use of our product. She speaks like an average 60-year-old American woman.”

Simplification Request: “This is almost good but I need you to make it sound more natural. Simplify some of the words you used to make average Americans understand the script and make it easier for the actor to perform it.”

Adherence to Reference Tone: “I would like you to rewrite this but stay VERY close to the reference's tone and length.”

Iterative Refinement and Validation:

Iterate on Feedback: After each part is drafted and refined, proceed to the next by instructing ChatGPT: “Alright, that’s excellent. Now, let’s move to the next part and make sure to write very closely to the reference and emulate its tone, style, and length. [Paste the next part of the script]”

Do this process until you get to the end of your generated all the parts of your script.

Stitching the Script:

Identify Sections: Understand the sections of the reference script by the narrative they convey. Some consecutive parts of the script could be talking about how the product or service was invented or how a certain character went through a challenge or how the unique mechanism works, those are your sections.

Generate Script Flow: Use ChatGPT to stitch these parts seamlessly into sections using the prompt: “I would like you to stitch these parts seamlessly to make it sound smoother and natural. Do not make any drastic change. Here are the parts: [Paste the parts]”

Final Polish: Utilize advanced refinement techniques to polish the script, ensuring natural flow and engagement.

Documentation

Maintain comprehensive documentation of all drafts, feedback, and iterations. Use a VSL script template to organize and document the process, ensuring all materials are stored in a centralized, digital repository for easy access and version control.

Training

Train all relevant personnel on the use of ChatGPT for scriptwriting, including detailed instructions on how to provide effective feedback and refine AI-generated text.

Review and Continuous Improvement

Regularly review the effectiveness of the SOP and the performance of the scripts in actual VSLs. Gather feedback, and update the SOP to incorporate new techniques, tools, or changes in ChatGPT’s capabilities.

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