Tradie Profit System
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Referrals & Other Lead Generation



Introduction to Referrals:
Understanding their importance in a diversified marketing strategy.
The Need for Diversification:
Relying solely on one "arm" of marketing isn't sustainable
Case study: Plumber whose business suffered due to the failure of a single strategy (digital marketing).
Importance of Identifying the Potential Referral
Audience:
Strengthening existing networks by clearly recognizing and understanding who your primary customers should be.
Understanding Your Audience's Locale: Identifying where your target audience is most active - Which Facebook groups? Which trade groups?
Recognizing Potential Suppliers: Do you know anyone who supplies to your target market? For instance, as a gas plumber, establishing connections with people who sell boats can prove advantageous.
Leveraging Facebook Groups for Lead Generation:
Exploiting popular social media platforms where your target audience is active to generate potential leads.
Drafting Effective Conversations:
Provision of a template or example of an effective conversation that can potentially lead to referrals.
Formulating Partner Scripts: Creating a standard template for conversations with potential partners, aiding in consistent and effective communication.
Offering Incentives: Introducing a referral incentive, such as a 5% cash rebate, detailed in a formal contract template.
Rinse and Repeat: The importance of repeatedly implementing successful strategies.
Maintaining Consistency: Emphasizing that most people stop efforts after achieving a good result. Success, however, requires constant effort and adherence to proven strategies




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Action Items

Fill in the chart below with 3 people/businesses of each possible referral source.

Expanding Your Referral Network
0
Source
3 Examples
Notes
1
Which Facebook groups contain your target audience?
1. 2. 3.
Open
2
Which trade groups contain your target market?
1. 2. 3.
Open
3
Do you know anyone who supplies to your target market?
1. 2. 3.
Open
4
Do you know anyone who provides a complimentary good or service to your target market?
1. 2. 3.
Open
There are no rows in this table
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