Introduction to Referrals:
Understanding their importance in a diversified marketing strategy. The Need for Diversification:
Relying solely on one "arm" of marketing isn't sustainable Case study: Plumber whose business suffered due to the failure of a single strategy (digital marketing). Importance of Identifying the Potential Referral
Audience:
Strengthening existing networks by clearly recognizing and understanding who your primary customers should be. Understanding Your Audience's Locale: Identifying where your target audience is most active - Which Facebook groups? Which trade groups? Recognizing Potential Suppliers: Do you know anyone who supplies to your target market? For instance, as a gas plumber, establishing connections with people who sell boats can prove advantageous.
Leveraging Facebook Groups for Lead Generation:
Exploiting popular social media platforms where your target audience is active to generate potential leads. Drafting Effective Conversations:
Provision of a template or example of an effective conversation that can potentially lead to referrals. Formulating Partner Scripts: Creating a standard template for conversations with potential partners, aiding in consistent and effective communication. Offering Incentives: Introducing a referral incentive, such as a 5% cash rebate, detailed in a formal contract template. Rinse and Repeat: The importance of repeatedly implementing successful strategies. Maintaining Consistency: Emphasizing that most people stop efforts after achieving a good result. Success, however, requires constant effort and adherence to proven strategies
Action Items
Fill in the chart below with 3 people/businesses of each possible referral source.
Expanding Your Referral Network
Referrals & Other Lead Generation
