Understand why flyers are still a valuable marketing tool despite the rise of digital advertising. We will discuss their tangible nature, ability to target specific areas, and their potential to capture attention and drive local engagement.
Creating new networks and reaching different people:
Learn how flyer drops can help you establish connections with individuals who may not be active on social media or other digital platforms. We will discuss the value of diversifying your marketing channels to reach a wider audience. - Create catchy and different offers. Ensure your guarantees and what differentiates you is on the flyer
Implementing a flyer drop campaign around your target area:
Discover the process of planning and executing a successful flyer drop campaign. Again monitor and measure the results and create consistency around this. identify the most suitable target area, and set specific goals for your campaign.
Explore the option of using online platforms like Airtasker to outsource the distribution of your flyers. We will discuss the benefits of leveraging the gig economy to save time and effort while ensuring your flyers reach the desired locations.
Understand the importance of high-quality printed flyers. You will need to utilise professional printing services to enhance the overall appearance and impact of your flyers. Additionally, we will ensure the right paper stock and design elements that align with your brand.
Canva design templates:
Utilize Canva, a user-friendly design platform, to create visually appealing and customized flyers. We will provide pre-made design templates specifically tailored for trade businesses. These templates will save you time and effort in creating professional-looking flyers.
Discuss the concept of budget allocation for flyer drops. Have a think about the optimal number of flyers to print based on your budget and the potential return on investment (ROI). Emphasize the importance of investing in a sufficient quantity of flyers to maximize reach and exposure.
Determine and write in your at least 5 key message: Identify the most important information you want to convey to your target audience through the flyer. This could include your trade business name, services offered, contact information, and any special offers or promotions.
Choose and add in compelling visuals for each: Select visually appealing images that represent your trade business and capture the attention of your target audience. Ensure that the visuals are high-quality, relevant, and align with your brand identity.
Create Your Own Flyer using the Canva template linked below: