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Interview Bit Assignment
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Interview Bit Assignment

Anjal Khan
Awareness
Acquisition
Activation
Retention
Revenue
Referral

InterviewBit

To be the one stop solution for techies around the world to prepare for & crack their interviews

High level company objectives

To grow monthly traffic on interviewbit, to help in all downstream activities.
Increase retention on interviewbit, as measured by people making multiple interactions with the platform, so as to create it into a multi-touch, strong distribution channel to reach the technical audience preparing for interviews.
Generate high quality leads for various classroom programs at Scaler (Academy, Data Science and US).

Problem statement

Understand the Pirate funnel and come up with one feature/user journey for each step of the funnel that will lead the product to achieve the company objectives
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