Retention

Due to the nature of offering, it is highly likely that once the user has secured a decent job, they will lose motivation to practice on the platform. My hypothesis here is that these users are not returning to the platform. This can be validated by conducting a cohort analysis on the existing set of users. Due to lack of access to data, I’ll proceed with this assumption that users are not coming back to the platform after they have secured a job.

Helping you get a better job is a strong pitch for activating new accounts on the platform. However to retain users, the product should also promote upskilling. Hence the pitch for the existing users should be to achieve mastery in different learning tracks and relevant tech stacks.

Solution: To revamp the existing

practice page⁠

so that the users are pushed to excel in different learning tracks. The objective here is to let user know about their proficiency status in different learning tracks and show them a map on how they can achieve mastery in these tracks. This will motivate the learners to excel and use the platform for learning even after they have secured a jo

Feature for improving retention

Feature for improving retention

Feature

Practice Page Revamp

Use Case

As a user, I should be able to see different learning tracks categorized as

Topics

Companies

Tech stacks

2. As a user, I should be able to differentiate between ongoing, not started and completed tracks

3. As a user, I should be able to see the progress and score for each of the ongoing and completed tracks

Pre requisite

Questions are tagged with topic, companies and tech stack

Acceptance criterion

On clicking relevant option on the tab, relevant tracks should be visible

Search option should be visible on the practice page

I should land on the individual track page on clicking on the CTA buttons on each card

On starting a track it should be listed under the ongoing track section

On completing a track it should be listed under the completed track option

On clicking the see more button I should see the listing of all the track in the relevant section

Designs

Existing Page

⁠

New Page

Learning Track

⁠

Companies

⁠

Tech Stack

⁠

Success metrics

Daily active users

Monthly active users

% users starting a track

Trade off

Although this revamp will provide a better structure to the practice page and will make it look less cluttered . However all the information won’t be visible to the user in a single view and user has to click on ‘See More’ option to view all the tracks.

To solve this issue, user should be asked to provide the details of the role and the topics they are interested in learning so that a personalized practice page can be created for the user.

Impact on company objective

This will lead to increase in user retention (objective 2)

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