Said differently, your job is to find a specific type of person, and help them in one specific area. The narrower your scope, the more specialised you can afford to be, and the better you’ll become over time.

Fundamentally, choosing your avatar boils down to a single question:

What skills do you have, and who can benefit the most from them?

If you’re a great graphic designer who also has a law degree, maybe you can help lawyers build better personal websites…

If you’re a programmer with past experience in sales, maybe you can help freelance coders improve their sales scripts to land higher-value clients…

There’s no right answer, but as long as you can identify an overlap between what the market needs and what you can do, you’re on the right path.

When defining your avatar, be as specific as you can.

How old is your customer avatar? What are their specific pain points? What solutions have they previously tried? What are they afraid of? Who do they look up to, and why?

The more you understand the target audience, the better you can solve their problems, and the better your chances of success. If you skip this step, you risk building a business around a non-existent problem, which is a huge waste of time and effort.

Feel free to take a minute to brainstorm. Once you’ve decided who you’re going to help (and what you’re going to help them with), it’s time to discuss packaging:

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Here's Everything You Need To Know: ➡️⁠

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