Contractors - Cold Call NEPQ


Hi Name It's Will, with the Kaizen media (phraising a declarative)...

Well you know how a lot of construction businesses are finding it hard to market themselves online so they end up losing out on customers every week…

Well what I do is I help those contractors stand out with their marketing so they can get more work such as kitchen renovation, basement ect... Now, would you be interested in possibly learning more? (confused reasonable guy)

Client: Yes

Great! and really quick, Name just a few questions so I don't waste your time... (I really care)


How are you currently getting customers? Residential or commercial? what are you doing now to find homeowners? try anything online before.. (Situation)
If you could get new residential home owners interested in going solar what would stop you from taking new customers? (Problem)
Roughly, how many deals are you doing in a month, just a ballpark? (Budget)
And where are you trying to get to in the next 3-6 months, any goals/targets? (Solution)
Lastly, How soon are you looking to improve that? If you find something.. are u looking for something immediate or maybe later? (Timeframe)

What we would do

Awesome! Well, (PAUSE) based on what you’ve told me, you would be a perfect candidate for this. (absolute certain)
Let me tell you why.
See what we do here, is deliver you the opportunities to work with homeowners looking to go solar in one of the most effective strategies, and that's leveraging social media, which btw it has already been proven to work with many other businesses..
Feature 1 - We generate you leads and we'll call them and have them qualified before transferring them to you or booking the appt for you.
Benefit 1 - So you can get an extra 10-20 hours of your week back while you're still closing more customers than ever. (so you don't have to cold call, door knock or rely only on referrals.)
Feature 2 - We use only proven strategies that have already been proven to work with other solar companies & you can see results within the next few weeks. We guarantee results.
Benefit 2 - So you're really not taking much risk and it's got a huge upside potential, if this works out as planned which I know it will…it can be a game changing new revenue generating system for you down the road..
So, what I wanna do is schedule a demo sometime this week, when it's convenient and walk you through the process. I'll share some really helpful info on that call, completely FREE and if you like what you see ...and it makes sense, maybe we can help you as well… is that fair? (Reasonable guy)
Great! How's 11am.. ? Anyone else involved in the decision making?
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