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ORIGINAL - 10 Things That Kill Your Website Conversion And How To Fix Them

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Avoid These 10 Devastating Website Mistakes That Plague Most Psychotherapists.

A step-by-step playbook that shows you how to improve website conversions that you can see, measure, and bank on.

Why Is This Important?

Most wellness websites lose. Many of them never make a profit. They look nice, but they function more like a digital brochure than a 24/7 sales machine for your business.
As entrepreneurs and wellness practitioners, when we notice that our website is not performing well, we often make the mistake of acting like a bad doctor who prescribes remedies without properly diagnosing the actual issue.
We tend to apply a similar approach to solving our marketing problems by prescribing quick fixes without understanding why visitors aren’t converting.
This book? It's your wake-up call. To change the way you’ve been doing things.
Here, we shift the focus from aesthetics to function, emphasizing what truly matters.
Apply skills you already have by taking the time to diagnose the root cause of the issue and apply targeted solutions to improve website performance, just as we would with you and your clients.
We're going to unravel the mysteries of conversion so you have clarity and confidence to steer your website's journey, whether you're crafting it yourself or collaborating with a dream team of designers and copywriters.
This journey is about transforming your website into a digital destination that your customers love and that is outrageously profitable.
Ready to make it happen?
Let’s get it!

How It Works:

I’ve found that there are about ten common ways that websites underperform. In keeping with the holistic health theme, I have devoted ten modules or “conversion cures” for each of them.

Terminology and Other Details:

On every page, I cover the cause and remedy to help you develop a diagnosis and cure mentality.

⚠️ Cause: Your website is clueless about its customers.
💊 Rx: Understand your website visitors so well that it feels like you're reading their minds.

You will also notice I interchangeably use the words “customer and visitor” and “client, customer, or patient.” For simplicity, I’m referring to the person who is coming to your website.
You’ll also notice that I sometimes say “I” or “we” to be clear. Although I’m writing this book alone, it takes the support of my community to pull it all together. Believe it or not, I suck at tech, but I am however fiercely perceptive and forward-thinking about how wellness entrepreneurs can spread their ideas to people who need them most.

What are Conversion Rates?

Your conversion rate is the percentage of visitors who take a specific action on your website. For instance, most websites aim to have visitors take actions such as buying, signing up, downloading, or reading informative articles to reduce customer service calls. The game plan? Tailor and optimize your content to fulfill whatever it was created for. Your content exists to do a specific valuable job, and it should excel at that job.

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Why is conversion rate optimization the most important activity for your business?

A ton of companies jump into Conversion Rate Optimization without fully grasping how game-changing this thing is. So, buckle up. I'm about to break down the top three reasons why CRO is the best strategy for your biz.

Benefit 1: Conversion rate optimization gives you more customers, FREE.

You’ll generate more customers without having to spend a penny on more advertising. It's about squeezing every drop of juice from the traffic you’ve already got, turning more visitors into paying customers. Think about it. Your revenue formula looks like this:
Number of Visitors x Conversion Rate x The Amount Each Customer Spends = Revenue
So, by doubling your conversion rate, you effectively double your revenue. (whenever we say double, it’s for easy math, but any increase in conversions will help you make more money.)

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Benefit 2: Conversion rate has a greater influence on your profit than it does on your revenue.

While your revenue is important, boosting conversion rates can be more profitable than increasing revenue alone. This means that even a small increase in your conversion rate can significantly impact your overall profit.
Here's how it breaks down:
Your profit equation is your revenue minus all your costs
Revenue - Cost = Profit
Doubling your conversion rate doesn't mean all your expenses will increase. As you’ll see, there is only one cost increase, which is your variable cost. Here’s the breakdown:
Variable Costs: Yes, this cost will increase as it is tied directly to the number of units sold. This includes costs like production, labor, distribution, and customer support.

Advertising Expenses: If you're investing in ads, this cost stays the same, not fluctuating with conversion rates.

Fixed Costs: These remain the same. Whether you sell ten units or a thousand, it is the same. Examples are rent or lease payments for office space, insurance premiums, expenses related to equipment, etc.

The result? As your conversion rate climbs, your revenue increases without a rise in costs, leading to more profits. In essence, focusing on improving your conversion rate can be a more efficient path to profitability than simply trying to increase revenue.

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Benefit 3: Conversion rate optimization opens up floods of traffic

Boosting your conversion rate not only means more money, it can also help you reach more people. By using some of your profits to advertise, you can attract more customers and get a ton of new traffic that was once prohibitively expensive and out of reach. So, even if you have to sacrifice a bit of profit, it's worth it in the long run because it can help you get loads of new customers, grow your business, and make even more money in the future.

For the small wellness businesses out there, getting your conversion rate on point is a game changer. It opens up all the marketing channels you never thought you could afford, like PPC (pay-per-click), print, direct mail, magazines, radio, and TV advertising. They’re now in your playbook to cast a wide net and haul in a serious catch of new leads.

In simple terms, CRO helps businesses increase the amount they can spend on getting more customers, ultimately leading to greater success and growth.

Without doing conversion rate optimization, it’s impossible to win.

Benefit 4: Your business will become much more stable and not dependent on free traffic and changing algorithms.

If your business depends on free traffic, as most small wellness businesses do, using Conversion Rate Optimization (CRO) is a smart move to keep your business stable. By diversifying your traffic sources and reducing your dependency on unpredictable search engine algorithms, you can avoid any future headaches.
Here's how CRO transforms your business landscape:
Diversification of Traffic Sources: CRO opens the door to profitable advertising across various media which means your business will become much more stable. You’ll no longer be hooked on free traffic and no longer at the whim of search engine updates and more in control of your destiny.

Creating a Customer-Centric Website: By focusing on optimizing your website for conversions, you inherently make it more customer-friendly. This means your customers will like you more and stay with you for longer. It also means other websites are more likely to link to yours, further boosting your online presence.

What’s your current conversion rate?

Ever stopped to think about your site's conversion rate? Is it 5%, 10%, or are you in the dark about it? Picture this: a 5% conversion rate means for every 20 visitors, 19 leave without taking action. But what if you could change that? Imagine only 18, or better yet, 10 out of those 20 visitors walking away. It's not just possible; it's doable with the right approach.

I've created this guide to walk you through the process step-by-step, showing you that improving those numbers isn't just a dream—it's within reach.

Let's dive in and transform your website's performance.
Some people think that CRO is an activity to do “when you get around to it”. Successful companies start right immediately.

Then, head to each of the pages below:

➡️ Ready to get started?


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