How To Meet Visitor's Needs Like A Pro

⚠️ Cause: Visitors hit a dead end because you don't offer what they’re looking for.

💊 Rx: Evolve your brand into a one-stop shop.

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You know what's a real problem in today's digital world? Visitors can't find what they need! Seriously, it's a massive issue, and if you're running a website or an online business, you've gotta fix this ASAP. We're living in the age of convenience, and if people can't easily find what they're looking for on your site, they'll bounce faster than you can say 'customer retention.'

If you want your company to win, you've got to obsess over giving your visitors exactly what they're looking for every single time. No excuses. If you're not all in on meeting their needs, guess what? Someone else will, and you’ll be left wondering where you went wrong.

Think about superstores, they've got everything. Candles? Check. Pet stuff? Check. T-shirts? You bet. They've got it all. Why? Because they get you. They know that by meeting your every need, they're not just making sales; they're making your day better.

When you double down on understanding and fulfilling your customers' desires, you're not just cutting your customer acquisition costs in half; you're building a community. When people feel seen and understood, they come back and bring their friends. And because when they see you as the go-to for everything, they don’t even think about going to your competition.

Picture your business as a cozy little shop that sells almond butter and only almond butter. Sure, it's the creamiest, dreamiest almond butter out there, but if that's all you're offering, you're boxing yourself in and missing out on the chance to be a part of your customers' full lives. By not offering more, you’re capping your own growth potential.

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DALL·E 2024-02-08 18.34.50 - A quaint and simple watercolour illustration of a cozy superstore. The store is filled with shelves and sections clearly dedicated to wellness candles.webp

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But hold up, the only exception is this: Expanding your lineup is game-changing only if every single thing you bring to the table is top-notch, with service that blows people's minds. Quality is king. If stretching out means your quality dips even a bit, then it's a hard no. This strategy is gold as long as your business and staff can handle it without dropping the ball on what makes your customers love you in the first place.

Now, let's talk Amazon. They started with books but quickly realized they could be the go-to place for everything their customers' hearts desired. By opening up the Amazon Marketplace, thanks to sellers all over the globe. They didn't just sell products; they sold possibilities.

Amazon gets it – it’s all about making sure the customer finds what they need, which is not just great for the wallet. It's stellar for customer service. Amazon has become the first stop for shoppers, to the point where other options don't even cross their minds. It's a masterclass in being indispensable by prioritizing what people want and need.

🏃🏽‍♀️ Action Step:

Now, let's talk strategy – It starts by listening—really listening. Send out a survey or embed one on your site and ask your visitors what they're looking for when they visit your site.

Once you've got like 50-100 responses, it's time to get down to business. Create a spreadsheet and map out the following:

List out the intentions and desires of your visitors.

How many folks want the same things?

Check if you're already doing it – yes or no.

If not, figure out how to monetize those needs.

If yes, celebrate how much joy (and revenue) you're creating by fulfilling those wishes.

And for those surveys?

Google Forms⁠

and

Survey Monkey⁠

are your best bets.

Bottom line – in a world that can't stop talking, listening becomes your superpower, it's all about going above and beyond to fill every possible need your customers have. It's not just about dominating an industry; it's about touching lives, one need at a time. Go make magic happen.

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➡️ Next up

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How To Communicate Your Value So It's Impossible To Ignore⁠

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