ORIGINAL - 10 Things That Kill Your Website Conversion And How To Fix Them

Avoid These 10 Devastating Website Mistakes That Plague Most Psychotherapists.

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How To Get More Buyers By "Getting" Your Buyers

⚠️ Cause: Your website is clueless about its customers.

💊 Rx: Understand your website visitors so well that it feels like you're reading their minds.

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Let’s cut through the noise and get real about knowing your customers better. You’ll learn simple strategies that will eliminate any confusion about who is on the other side of the screen.

Here's what you need to focus on:

Tap into what truly motivates your customers. What are they talking about? What's driving them nuts? What's getting them hyped? Immerse yourself in their conversations, online and offline.

Identify their fears and understand their roadblocks. Why aren't they hitting that 'buy' button?

Brainstorm ways to encourage them to open their wallets wider and invest more in what you offer.

The key is to understand why some visitors leave without buying.

These visitors who didn't convert, how do you tap into what they wanted? How do you know what would have influenced them to take action?

If your business were a cozy, brick-and-mortar store, you would have the chance to meet these challenges face-to-face. You'd hear their concerns, ask questions, and catch their grumbles as they walk out.

But online? It's a whole different game to capture the voice of the customer, but it's absolutely possible. Here’s how to get started:

Rx No.1: Run Usability Test 🧐

User testing is an enlightening journey. It involves observing someone using your website and noting any issues that arise along the way. Most user tests involve the following:

Assigning specific tasks to your participants.

Quietly observe as they navigate your site.

Dive into their thoughts and feelings with some thoughtful questions.

Keep a record of all the insights for analysis later.

Here’s an example:

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Ideally, participants would be people who represent your target market. But when you're starting out, cast a wide net – invite friends, even strangers, anyone willing to lend a hand. After fine-tuning your site, it's time to zero in on your target audience and rerun the test.

Grab your notebook because you're about to unleash a flood of ideas to supercharge your website. Most tests are worthwhile, and it's rare to go through more than three tests without stumbling upon a game-changing idea you’ll want to stop everything to implement.

Rx No.2: Watch Session Recordings Of Your Visitors 👁️

Get a feel for how people interact with websites by watching a few session-recording videos on YouTube. It’s like getting a backstage pass to the web!

Take, for example, fullstory.com, a paid software that allows you to watch visitors' browsing sessions as videos like you were right there with them. You’ll see how much time they’re hanging around and the pages they’re visiting, and it gives a report of errors that they bump into. You’ll also get to see where visitors are dropping off, where they are clicking on each page, or how far they have scrolled down the page.

Check this out: feel free to skip to 9:24, where he gets to the point, but there are snippets of good info if you have time to watch the entire video.

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Rx No.3: Talk To Sales Pros and Front Desk Wizards 🔮

Your website is effectively your 24/7 salesperson. You gotta have some heart-to-heart chats with the pros - those salespeople and front desk wizards who’ve been in the trenches and handled your kinda products and services face-to-face.

They’ve got a whole lot of wisdom you won’t find anywhere else. I’m talking about all those objections that they hear from visitors, like, “Instead of coming to sessions, I could save money with online therapy or text therapy.”

If you're up for the challenge, it’s time to step out of that ivory tower and hit the streets. Try selling your product face-to-face at a local market. That’s where you’ll gather up all kinds of sales copy gold.

Rx No. 4: Add Your Phone Number To The Top Of Every Page 📞

Put your number everywhere on your site. Every time your phone rings, it can be opportunity calling! Even if you're not big on calls, take a few. Free consultations can convert callers into long-term customers. Plus, these conversations can be a wellspring of inspiration for your sales copy. You’ll find yourself using words and logic that you hadn't thought to write on your web pages.

Rx No.5 Use Live Chat 💬

Consider live chat as a warm, inviting option for those who prefer typing over talking. It's a gentle, less intimidating way for people to reach out, especially if they're in public places or hesitant about phone calls. Sometimes, chat is seen as a low-pressure, ultra-convenient option.

And the best part? It’s not just about chit-chat; it’s a goldmine of insights. It reveals which pages are giving people problems and which products people are sparking questions. Plus, you’ll discover which of your responses persuade visitors to take further action. You’ll want to read through the transcripts of live chats regularly to find insights you can apply to your website.

Rx No.6: Sweeten The Deal For Survey Takers 🍒

Use surveys to ask your customers whatever you want to know. They have answers to a surprising number of your marketing questions. So why not ask them? The following questions can add valuable insights.

How likely are you to recommend us to a friend or colleague?

If you could have us create something just for you, what would it be?

How would you describe us to a friend?

Do you use us for all your Health (insert product type) needs, or do you use alternative companies? If so, why?

Not every answer you get might be a game-changer, but every gem you uncover boosts profits. I also recommend you sweeten the deal for survey takers. More incentives = more responses.

Rx No.7: Use Social Media For Candid Feedback 📲

Social media isn’t just about likes and follows; it’s your open invitation for raw, unfiltered feedback from your prospects and customers. Create a post that asks your customers the above questions, and watch the insight roll in.

Social media is a place where people spill their thoughts in the heat of the moment; no filter is needed. So, if you’re looking for candid, spontaneous feedback, this is a good channel to use. Get out there and start those conversations.

Rx No.8 Include Everyone By Making Your Site Accessible ♿️

Accessibility and diversity are billion-dollar underserved markets. And guess what? Your clients, more than you’d believe, need digital accommodations. Make your website a welcoming place for all, including those with disabilities.

It's not just the right thing to do; it's the smart thing for your business. And if you're offering services globally, show some love and respect for those cultural nuances. It's all about building bridges and making connections that'll take you to the next level!

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➡️ Next up

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How To Make Clear Copywriting Your Superpower⁠

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