Intercom's Announcement Template

A guideline for launches from Intercom's product marketing team.

About this doc

This doc is meant to be used as a guideline for any launch you might be planning as a product marketer. You can use it to define the messaging, determine the level of investment based on the importance of the milestone, and outline all the activities needed to get it out the door.

Key features

About the Maker

Jasmine Jaume

Jasmine is an enterprising product marketing leader who never lets the process get in the way of productivity. She fiddled and framed to build the perfect doc to manage Intercom's fast growing queue of announcements -- all over one cup of English breakfast tea (ok maybe it was a few...)

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