Defining your announcement tier and goals
This is a simple framework to help guide you in deciding what level of marketing activity and resources to put into the announcement of a specific feature or product, based on the potential impact to the business.
❓ Why this is important:
We can't 'shout' about every feature to the same level - our customers will start to ignore us and potential high-impact features will get lost in the noise and lose their impact
We only have so much time and resources, so we need to prioritize the announcements that are going to have most business impact
Assessing launches against this framework means we have a fair and consistent approach to prioritizing announcements
The answers output from this worksheet will populate fields in the
section in this doc.
Define an announcement tier
Announcements should be prioritized according to their potential impact on our revenue and business goals. Work with the launch stakeholders to answer the below questions.
1. Score the feature/release on each of these questions:
2. The table below will show the tier
Examples of previous launches in this tier
There are no rows in this table
Your announcement scores
and is therefore
3. Define the goals for your announcement
Based on your responses above, choose and tick one primary and, if needed, one secondary goal for the announcement - what should this announcement achieve?
➡️ Primary goal =
➡️ Secondary goal =