This doc is meant to be used as a guideline for any launch you might be planning as a product marketer. You can use it to define the messaging, determine the level of investment based on the importance of the milestone, and outline all the activities needed to get it out the door.
Here are some tips for getting started planning your announcement - it's not exhaustive but should help you get started:
Consider if the announcement can be bundled with other features or if it could fit into an existing/planned campaign. Also consider if it can be pitched to different use cases. Work with product and other stakeholders to define an announcement date Use the to work out the announcement tier and primary goal Define a budget for the announcement, if relevant. Step 2️⃣ Start planning the activities and milestones
Start defining a list of , using the Work with marketing leads to further define that plan and the Present your plan to the PMM team for feedback Work to create a creative brief for brand design, where relevant Define for your announcement
Jasmine Jaume
Group Product Marketing Manager