Define announcement tier, goals and budget
Use the tier and goals worksheet and input into "what we're announcing" section. Must be approved before continuing.
Define success metrics
Fill in success metrics section
Define announcement date
Fill in in What we're announcing section
Fill in in Intermission. Review with PM
Kickoff with marketing leads
Kickoff with marketing leads to get early input on announcement activities
Kickoff with wider marketing group
Kickoff with wider marketing group with announcement details + messaging
Creative brief
Write a creative brief for the brand design team
Review announcement plan with PMM (and wider marketing team if needed)
Review announcement plan key activities with PMM for feedback and input