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Intercom's Announcement Template
Intercom's Product Announcement Doc
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Add specific announcement metrics you're targeting here (traffic/MRR/leads/adoption etc). Goals should be measurable and tied to your high-level primary and secondary goals.
Announcement Success Metrics
Actual (fill in post launch)
e.g "New trials in small B2B segment"
e.g. "10% increase in trials"
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