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Intercom's Announcement Template
Intercom's Product Announcement Doc
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Announcement Tactics Worksheet
to start to build out a list of announcement activities. Some items are already listed here because they apply to most announcements.
You can also add activities by creating new rows in the table, or clicking this button:
Announcement Activities Plan
Type of activity
Next step due
Next due date
Final due date (complete)
Share announcement results
Share the results with PMM/ marketing/PM
Define announcement tier, goals and budget
Use the tier and goals worksheet and input into "what we're announcing" section. Must be approved before continuing.
Review announcement plan with PMM (and wider marketing team if needed)
Review announcement plan key activities with PMM for feedback and input
Define success metrics
Fill in success metrics section
Define announcement date
Fill in in What we're announcing section
Use the pricing and packaging framework to define the pricing.
Additional announcement channels
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